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Toward 'Cultures of Engagement'?: An exploratory comparison of engagement patterns on Facebook news posts
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation (from 2013). University of Stavanger, NOR.ORCID-id: 0000-0002-0501-2217
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation (from 2013).ORCID-id: 0000-0003-4286-7764
University of Leipzig, DEU.
Danish School of Media and Journalism, DNK.
Vise andre og tillknytning
2023 (engelsk)Inngår i: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 25, nr 1, s. 95-118Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Information production, dissemination, and consumption are contingent upon cultural and financial dimensions. This study attempts to find cultures of engagement that reflect how audiences engage with news posts made by either commercial or state-owned news outlets on Facebook. To do so, we collected over a million news posts (n = 1,173,159) produced by 482 news outlets in three Scandinavian countries (Denmark, Norway, and Sweden) and analyzed over 69 million interactions across three metrics of engagement (i.e. comments, likes, and shares). More concretely, we investigate whether the patterns of engagement follow distinct patterns across national boundaries and type of outlet ownership. While we are skeptical of metrics of engagement as markers of specific cultures of engagement, our results show that there are clear differences in how readers engage with news posts depending on the country of origin and whether they are fully state-owned or private-owned outlets.

sted, utgiver, år, opplag, sider
Sage Publications, 2023. Vol. 25, nr 1, s. 95-118
Emneord [en]
Comparative research, culture, engagement, journalism, social media
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:kau:diva-84101DOI: 10.1177/14614448211009246ISI: 000644032000001Scopus ID: 2-s2.0-85104385147OAI: oai:DiVA.org:kau-84101DiVA, id: diva2:1558465
Tilgjengelig fra: 2021-05-31 Laget: 2021-05-31 Sist oppdatert: 2023-02-02bibliografisk kontrollert

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Ferrer Conill, RaulKarlsson, Michael

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