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What About the Hyperlocals?: The drivers, organization and economy of independent news media in Sweden
Malmö universitet.
Södertörn University.ORCID-id: 0000-0002-2027-5760
Södertörn University.
2019 (engelsk)Inngår i: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794, Vol. 13, nr 1, s. 68-89Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Using a survey of a sample of hyperlocal actors in Sweden (N = 178), this article examines preconditions, motivations and sustainability for hyperlocal media operations, outside the traditional media chains, in order to provide a picture of their function in the current media landscape, and to further build on the understanding of the hyperlocal business model. This study extends the hyperlocal definition by including media platforms other than websites. The results show that the operations indeed aim to support and foster citizenship, strengthen democracy and mirror the local community. At the same time, as shown by other studies, the fact that they are not large-scale, highly profitable operations may challenge their sustainability. Nonetheless, most of them claim to be profitable, largely because of the print platform, and have a positive outlook on the future. Revenues from advertising and readership are currently less substantial for Web-based operations, which reinforces the need to broaden the definition of hyperlocal publishing platforms when talking about financial sustainability. Currently, hyperlocal media in Sweden, with small resources and a lower publishing frequency, cannot be viewed as a replacement of established media, but play important roles as complementary alternative voices and contribute to media plurality in the local community.

sted, utgiver, år, opplag, sider
Routledge, 2019. Vol. 13, nr 1, s. 68-89
Emneord [en]
alternative news, business models, hyperlocal, newspaper, independent news, news media
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:kau:diva-81068DOI: 10.1080/17512786.2017.1392254ISI: 000470292600005Lokal ID: 23768OAI: oai:DiVA.org:kau-81068DiVA, id: diva2:1478801
Tilgjengelig fra: 2020-02-27 Laget: 2020-10-23 Sist oppdatert: 2025-02-07bibliografisk kontrollert

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