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Agent 007 - Med Rätt att Sälja - Om produktplacering i filmen Världen räcker inte till.
2002 (svensk)Independent thesis Basic level (degree of Bachelor)Oppgave
Abstract [en]

Since our society developed into a consumption society trademarks has been given a bigger part in marketing. Trademarks are important for companies and product placement has become an additional way for them to create knowledge of their trademarks and commodities. The purpose of this essay is to find out how the products in the picture The world is not enough are exposed and also connect product placement and the James Bond phenomena to ideas such as consumption culture, fame, lifestyle and identity. We have used a qualitative method that generates theories and this examination does not present general conclusions since it is a small case study. It is an interpretive study of product placements in a picture. The trademarks that are exposed in The World Is Not Enough can be associated with the fictive lifestyle of the James Bond character. The James Bond pictures are made after a formula, that works as a framework for the products that are exposed in the picture. The consumption culture makes product placements possible since individuals are able to create their own lifestyle and since commodities has transformed into signs. The trademarks shown in the pictures are given identity through James Bond. Simultaneously the products present identity to James Bond since commodities indicates who you are. The James Bond character and the actors who have played him have achieved international fame. Selling through celebrities is a common way of marketing and famous people are today’s heroes.

sted, utgiver, år, opplag, sider
2002. , s. 85
Identifikatorer
URN: urn:nbn:se:kau:diva-57295Lokal ID: MKV C-25OAI: oai:DiVA.org:kau-57295DiVA, id: diva2:1121906
Fag / kurs
Media and Communication Studies
Tilgjengelig fra: 2017-07-12 Laget: 2017-07-12

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