Webbaserad Marknadsföring: Hur kan Kristinehamn som kommun använda sig av sociala medier för att stärka sitt varumärke samt attrahera fler besökare?
2014 (Swedish)Student paper second term, 5 credits / 7,5 HE credits
Student thesisAlternative title
Web-based Marketing : How can Kristinehamn as a municipality increase the use of social media, strengthen the brand and attract more visitors? (English)
Abstract [en]
Abstract
This is an essay about a smaller town called Kristinehamn, I chose to research about
Kristinehamn’s social media and what the development means with use of the web-based
marketing and social media to the hospitality industry. In direct translation from the title of
this essay, that is ”Web-based marketing – How can Kristinehamn as a municipality increase
the use of social media, strenghten the brand and attract more visitors?”
Kristinehamn as a municipality has about 24114 (SCB 2014) people living in the community.
Which makes sense of that they don’t have as many resources as the bigger cities, both in the
technology and funding department and why not as many people have knowledge about this
smaller town. With it’s history and cultural background with meaningful activities such as
”Järnleden” a hiking path, with it’s Picasso statue ”Jacqueline” and the archipelago in the
background who you can visit with four boats in Kristinehamn.
Place, publisher, year, edition, pages
2014. , p. 45
Keywords [sv]
Turismvetenskap Kristinehamn Webbaserad Marknadsföring Sociala medier
National Category
Humanities
Identifiers
URN: urn:nbn:se:kau:diva-37972OAI: oai:DiVA.org:kau-37972DiVA, id: diva2:854526
Subject / course
Tourism studies
Educational program
Tourism Programme (180 ECTS credits)
Presentation
2015-09-16, 22:00 (Swedish)
Supervisors
Examiners
2015-09-172015-09-162015-09-17Bibliographically approved