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Toward 'Cultures of Engagement'?: An exploratory comparison of engagement patterns on Facebook news posts
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). University of Stavanger, NOR.ORCID iD: 0000-0002-0501-2217
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).ORCID iD: 0000-0003-4286-7764
University of Leipzig, DEU.
Danish School of Media and Journalism, DNK.
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2023 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 25, no 1, p. 95-118Article in journal (Refereed) Published
Abstract [en]

Information production, dissemination, and consumption are contingent upon cultural and financial dimensions. This study attempts to find cultures of engagement that reflect how audiences engage with news posts made by either commercial or state-owned news outlets on Facebook. To do so, we collected over a million news posts (n = 1,173,159) produced by 482 news outlets in three Scandinavian countries (Denmark, Norway, and Sweden) and analyzed over 69 million interactions across three metrics of engagement (i.e. comments, likes, and shares). More concretely, we investigate whether the patterns of engagement follow distinct patterns across national boundaries and type of outlet ownership. While we are skeptical of metrics of engagement as markers of specific cultures of engagement, our results show that there are clear differences in how readers engage with news posts depending on the country of origin and whether they are fully state-owned or private-owned outlets.

Place, publisher, year, edition, pages
Sage Publications, 2023. Vol. 25, no 1, p. 95-118
Keywords [en]
Comparative research, culture, engagement, journalism, social media
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-84101DOI: 10.1177/14614448211009246ISI: 000644032000001Scopus ID: 2-s2.0-85104385147OAI: oai:DiVA.org:kau-84101DiVA, id: diva2:1558465
Available from: 2021-05-31 Created: 2021-05-31 Last updated: 2023-02-02Bibliographically approved

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Ferrer Conill, RaulKarlsson, Michael

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • sv-SE
  • Other locale
More languages
Output format
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