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Fit in to stand out: An experience perspective on value creation
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan.
2014 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. Consequently, the overall aim of this thesis is to provide a conceptually and empirically grounded understanding of consumers’ and managers’ value assessments and behavior in value creation.

This thesis draws on a consumer experience perspective and theories on social construction, organizational identity, self-congruence, and the theory of attractive quality, and combines multiple qualitative and quantitative studies. The findings in this thesis shed light on the interplay between consumers, firms, and contextual structures in value creation. Contextual structural, cultural, and political forces are shown to affect and be affected by the shared and individual cognitions of value creation that firms and consumers use in their assessment and creation value.

The results of the study enhance the understanding of how firms can adopt various strategic schemas or organizing logics to optimize different types of use value creation when choosing between opposing and contradictive demands in their value creation. Furthermore, the thesis provides a deeper understanding of the hierarchical nature of consumer judgments of value that can be used to enhance the effectiveness of firm prioritizations and as a foundation for future value-creating strategies.

Ort, förlag, år, upplaga, sidor
Karlstad: Karlstads universitet, 2014. , s. 110
Serie
Karlstad University Studies, ISSN 1403-8099 ; 2014:44
Nyckelord [en]
use value, consumer experiences, value creation, strategic schemas, attractive quality
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-33398ISBN: 978-91-7063-579-3 (tryckt)OAI: oai:DiVA.org:kau-33398DiVA, id: diva2:738091
Disputation
2014-09-23, Agardhsalen, 1D 257, Karlstad, 13:00 (Engelska)
Opponent
Handledare
Tillgänglig från: 2014-09-02 Skapad: 2014-08-15 Senast uppdaterad: 2016-06-01Bibliografiskt granskad
Delarbeten
1. The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton
Öppna denna publikation i ny flik eller fönster >>The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton
2012 (Engelska)Ingår i: European Management Journal, ISSN 0263-2373, E-ISSN 1873-5681, Vol. 35, nr 5, s. 427-437Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Recognising the importance of value-creating systems in action is vital for understanding how value is co-created through resource integration and mutual service provision. Value-creating systems are inherently dynamic and grounded in on-going human action. This article adopts structuration and enactment theory to enhance insights into how complex systems enable value co-creation. The concept of embeddedness (structural, cultural, political and cognitive) clarifies the duality of complex service system structures, in which behaviour and structure are intertwined through a process of socialisation. Actors in a complex service system act on the surrounding context and interpret the contextual responses of their actions through a sense-making process. The sense-making process then influences an actor’s mental models of the value that has been co-created, which implies a complex service system that has been socially constructed through negotiation and consensually validated through its own enactment. This study applies the framework to a case setting focused on fear of crime in the London Borough of Sutton.

Nyckelord
Service system, Structuration theory, Enactment theory, Value co-creation
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:kau:diva-29293 (URN)10.1016/j.emj.2012.06.002 (DOI)000309303300004 ()
Tillgänglig från: 2013-10-05 Skapad: 2013-10-05 Senast uppdaterad: 2017-12-06Bibliografiskt granskad
2. Strategic brand management: Archetypes for managing brands through paradoxes
Öppna denna publikation i ny flik eller fönster >>Strategic brand management: Archetypes for managing brands through paradoxes
2015 (Engelska)Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, nr 2, s. 391-404Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Although brands are acknowledged as significant assets in a firm's value creation and differentiation process, branding literature often describes opposing perspectives and contradictory demands. This article develops a framework of three strategic brand management archetypes that provide new insights into the complexity and often paradoxical ambiguity of branding. By combining an empirical qualitative study with extant brand management and relational exchange theory, the authors suggests that firms create, reinforce, switch, or allow certain brand management archetypes to coexist to optimize specific effects and manage paradoxes. From a managerial perspective, the article suggests that understanding strategic brand management and related paradoxes is fundamental for organizations to achieve desired effects with their value creation. (C) 2014 Elsevier Inc All rights reserved.

Ort, förlag, år, upplaga, sidor
Elsevier, 2015
Nyckelord
Brand management, Value creation, Paradoxes, Efficiency, Legitimacy, Flexibility
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
urn:nbn:se:kau:diva-41641 (URN)10.1016/j.jbusres.2014.06.009 (DOI)000347765500024 ()
Tillgänglig från: 2016-04-11 Skapad: 2016-04-11 Senast uppdaterad: 2019-07-09Bibliografiskt granskad
3. Relevant and Preferred Public Service: A study of user experiences and value creation in public transit
Öppna denna publikation i ny flik eller fönster >>Relevant and Preferred Public Service: A study of user experiences and value creation in public transit
2016 (Engelska)Ingår i: Public Management Review, ISSN 1471-9037, E-ISSN 1471-9045, Vol. 18, nr 1, s. 65-90Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

When public service success is dependent upon creating value that attracts users, public managers can benefit from adopting private sector principles. This article draws on the theory of attractive quality and strategic management research to focus on the theoretical and managerial implications of how organizations' resource allocations affect user experiences. The present study shows how public transit organizations' achievement of twenty-five different service requirements affected their offerings' relevance and preference among 930 users. This article increases the understanding of how strategic choices and prioritization between various service requirements affect both the effectiveness and efficiency of (public) service offerings.

Nyckelord
service management, user experiences, public transit, theory of attractive quality, value creation
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
urn:nbn:se:kau:diva-33395 (URN)10.1080/14719037.2014.957343 (DOI)000363978200004 ()
Tillgänglig från: 2014-08-15 Skapad: 2014-08-15 Senast uppdaterad: 2022-11-16Bibliografiskt granskad
4. The theory of attractive quality and experience offerings
Öppna denna publikation i ny flik eller fönster >>The theory of attractive quality and experience offerings
2011 (Engelska)Ingår i: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 23, nr 2, s. 111-127Artikel i tidskrift (Refereegranskat) Published
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
urn:nbn:se:kau:diva-29614 (URN)10.1108/17542731111110195 (DOI)
Tillgänglig från: 2013-10-18 Skapad: 2013-10-18 Senast uppdaterad: 2017-12-06Bibliografiskt granskad

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