This commentary explores the untapped potential of incorporating Swedish fika into culinary culture and gastronomy tourism, emphasizing its significance in destination branding and product value offerings. It integrates the social, temporal, spatial, and symbolic aspects of Swedish fika from a multidisciplinary perspective, to provide a holistic view that can guide the exploration of culinary culture and daily practices into enhancing perceived values across offerings. Described as a national interest, Swedish fika is deeply intertwined with values of democracy, open atmospheres, and agenda-free meetings, creating positive associations in branding.

This paper describes and discusses how new digital venture business models are modelled by entrepreneurs at the vision stage. Using a longitudinal case-study methodology we study two digital wellness ventures. These studies indicate several sequential business models at the vision stage, where increased stakeholder integration but also insourcing upstream mark these. The business models can be understood as proactive opportunity-based, positively reactive coincidence based and negative reactive failure based. Over time, the business models move from a technological resource foci to legitimacy building practices. Contributions are made to innovation research through highlighting business modelling at the vision stage and theorising its mechanisms and legitimacy concerns. To practise, learnings related to legitimacy, rather than only resource constraints, would allow new ventures to quickly turn their focus in the right direction when trying to develop their business models.

Nordic noir is a film and television genre, and examples include The Killing, Borgen, The Bridge, The Millennium Trilogy, and Midnight Sun. The genre has generated international excitement. This chapter examines the case of Nordic noir and tourism. The narratives in Nordic noir invoke the often cold, grey, and wet weather in Nordic countries in order to create an atmosphere of melancholia and dejection that corresponds often to the criminal stories. Still Nordic noir tourism has become popular, and have helped these countries attract tourists, illustrating that the relationship between screen landscapes and tourism is more complex than selling the beautiful and positive.

Nordic noir is a film and television genre, and examples include The Killing, Borgen, The Bridge, The Millennium Trilogy, and Midnight Sun. The genre has generated international excitement. This chapter examines the case of Nordic noir and tourism. The narratives in Nordic noir invoke the often cold, grey, and wet weather in Nordic countries in order to create an atmosphere of melancholia and dejection that corresponds often to the criminal stories. Still Nordic noir tourism has become popular, and have helped these countries attract tourists, illustrating that the relationship between screen landscapes and tourism is more complex than selling the beautiful and positive.