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Fast, K., Ljungberg, E. & Braunerhielm, L. (2019). On the social construction of geomedia technologies. Communication and the public, 4(2), 89-99
Open this publication in new window or tab >>On the social construction of geomedia technologies
2019 (English)In: Communication and the public, ISSN 2057-0473, Vol. 4, no 2, p. 89-99Article in journal (Refereed) Published
Abstract [en]

Geomedia technologies represent an advanced set of digital media devices, hardwares, and softwares. Previous research indicates that these place contingent technologies are currently gaining significant social relevance, and contribute to the shaping of contemporary public lives and spaces. However, research has yet to empirically examine how, and for whom, geomedia technologies are made relevant, as well as the role of these technologies in wider processes of social and spatial (re-)production. This special issue contributes valuable knowledge to existing research in the realm of communication geography, by viewing the current “geomediascape” through the lens of social constructivist perspectives, and by interrogating the reciprocal shaping of technology, the social, and space/place. Scrutinizing the social construction of geomedia technologies in various empirical contexts and in relation to different social groups, the essays deal with important questions of power and control, and ultimately challenge the notion of (geo)mediatization as a neutral process.

Keywords
Geomedia, geomediatization, social construction, space/place, technology
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-72456 (URN)10.1177/2057047319853049 (DOI)
Available from: 2019-06-12 Created: 2019-06-12 Last updated: 2019-07-03Bibliographically approved
Fast, K. & Jansson, A. (2019). Transmedia work: Privilege and precariousness in digital modernity (1ed.). Routledge
Open this publication in new window or tab >>Transmedia work: Privilege and precariousness in digital modernity
2019 (English)Book (Other academic)
Abstract [en]

In Transmedia Work Karin Fast and André Jansson explore several key questions that frame the study of the social and cultural implications of a digital, connected workforce. How might we understand 'privilege' and 'precariousness' in today's digitalized work market? What does it mean to be a privileged worker under the so-called connectivity imperative? What are the social and cultural forces that normalize the appropriation of new media in, and beyond, the workplace? These key questions come together in the notion of transmedia work - a term through which a social critique of work under digital modernity can be formulated. Transmedia work refers to the rise of a new social condition that saturates many different types of work, with various outcomes. In some social groups, and in certain professions, transmedia work is wholeheartedly embraced, while it is questioned and resisted elsewhere. There are also variations in terms of control; who can maintain a sense of mastery over transmedia work and who cannot? Through interviews with cultural workers, expatriates, and mobile business workers, and ancillary empirical data such as corporate technology and coworking discourse, Transmedia Work is an important addition to the study of mediatization and digital culture.

Place, publisher, year, edition, pages
Routledge, 2019 Edition: 1
Series
Transmedia Work: Privil. and Precariousness in Digit. Mod.
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-72513 (URN)10.4324/9780203732748 (DOI)2-s2.0-85065690704 (Scopus ID)9781351402231 (ISBN)9781138301122 (ISBN)9780203732748 (ISBN)
Available from: 2019-06-13 Created: 2019-06-13 Last updated: 2019-06-14Bibliographically approved
Fast, K. (2018). A Discursive Approach to Mediatisation: Corporate Technology Discourse and the Trope of Media Indispensability. Media and Communication, 6(2), 15-28
Open this publication in new window or tab >>A Discursive Approach to Mediatisation: Corporate Technology Discourse and the Trope of Media Indispensability
2018 (English)In: Media and Communication, ISSN 2083-5701, E-ISSN 2183-2439, Vol. 6, no 2, p. 15-28Article in journal (Refereed) Published
Abstract [en]

Hitherto, and mainly by way of ethnographic studies, mediatisation research has informed us regarding the relevance, influence, and role of media in various spheres of social life. Less is known, however, about how mediatisation is discursively constructed. The relevance of constructivist approaches to mediatisation has been explicated, e.g., by Krotz (2017), who calls for critical mediatisation studies that consider the economic interests of mediatisation stakeholders, including the ICT industry. Against this backdrop, this article scrutinizes what the alleged 'mobility revolution' entails according to some who would benefit most from such a revolution. More concretely, the article studies the discursive practices of three leading corporations in the mobile communications sector: IBM, Huawei,and Ericsson. Stimulated by critical mediatisation theory as well as related accounts of the (technology) discourse-reality relationship, the article asks: if mobile media changes 'everything' in life-whose lives are being changed? If mobile media are 'indispensable' to modern ways of living-what are they supposed to do? Ultimately, the article speaks to the theme of this thematic issue by interrogating how contemporary mobile technology discourse contributes to the (re-)production of social space. Findings suggest that mediatisation is constructed as the response to an internal human drive for connectivity and as an inexorable natural force. Three sub-discourses on mobile technology are identified: 'technologies of cosmos', 'technologies of self', and, ultimately, 'technologies of life'. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatisation by communicating the indispensability of mobile media in modern-notably, urban and privileged-lives. In addition to providing answers to the study's empirical questions, the article includes a discussion about the potential implications of existing discourse overlaps between ICT companies and mediatisation theorists, as well as a sketch for an agenda for the 'discursive turn' in mediatisation studies.

Place, publisher, year, edition, pages
Lisbon: Cogitatio Press, 2018
Keywords
discursive turn, media indispensability, mediatisation, mobile media, mobility revolution, technology discourse, Social Construction of Technology (SCOT), social space
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-67650 (URN)10.17645/mac.v6i2.1311 (DOI)000433079800003 ()
Available from: 2018-06-14 Created: 2018-06-14 Last updated: 2018-06-21Bibliographically approved
Fast, K. (2018). A discursive approach to mediatization: ICT companies, coworking spaces, and the construction of media indispensability. In: : . Paper presented at 7th European Communication Conference (ECC) "Centres and Peripheries: Communication, Research, Translation", Oct 31 - Nov 1, 2018, Lugano, Switzerland.
Open this publication in new window or tab >>A discursive approach to mediatization: ICT companies, coworking spaces, and the construction of media indispensability
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

When the ‘World Wide Web’ started to mature, the ‘information revolution’ was celebrated by researchers, politicians, policy makers, and others. Today, a new kind of technologically driven revolution is said to emerge: the ‘mobility revolution’. Unsurprisingly, the revolutionary potentials of mobile media tend to be particularly promoted by ICT companies. By all means, ICT corporations have a stake in marketing their technological gadgets as useful. Beyond this, however, they have an interest in constructing and safeguarding the idea of media as indispensable; as things necessary to lead a good life. While heavily promoted by technology producers, the media indispensability trope is not exclusive to the ICT industry. Rather, the trope also occurs in media research and in mediatization theory especially. Although there are still many suggestions as to how to define ‘mediatization’ (cf. Lundby, 2009; Hjarvard, 2013; Couldry & Hepp, 2013; Hepp & Couldry, 2016; Ekström et al, 2016; Krotz, 2009, 2017), some researchers foreground media indispensability as key to the concept. Jansson argues that ‘Today, we can see that media are generally, and to an increasing extent, perceived as indispensable to the interactions between individuals and groups’ (2015a, p. 380). Notwithstanding other areas of potential dispute, then, mediatization researchers and the communications industry unite in the recognition of technology as agents of social change. As noted by Krotz (2017), mediatization is not a natural, automatic process, but accomplished by humans. As such, he argues, it ‘must be reconstructed critically in order to find the points where the civil society was not asked’ (p. 114). Krotz calls for critical mediatization studies that consider the economic interests of mediatization stakeholders, including the ICT industry. My paper responds to recent calls for critical mediatization studies (see also Jansson, 2018), by scrutinizing the discursive practices of three leading corporations in the ICT sector: IBM, Huawei, and Ericsson. My overall objective is to approach the ‘mobility revolution’ from a constructivist standpoint in order to inspect what the alleged, media induced, social transformations entails according to some of those who would benefit the most from such a revolution. Stimulated by mediatization theory as well as related accounts of the (technology) discourse-reality relationship (e.g. Berger & Luckmann, 1966; Williams, 1974; Pinch & Bijker, 1984; Marvin, 1988; Fisher, 2010), this paper asks: if mobile media changes ‘everything’ in life – whose lives are being changed? If mobile media are ‘indispensable’ to modern ways of living – what are they supposed to do? Addressing these questions, the paper ultimately informs us about how mediatization is discursively constructed and sold to people.Findings suggest that mediatization is embraced and sold back to consumers as the response to an internal human drive and presented as an inexorable natural force. Three sub-discourses on mobile technology are identified in the empirical data set: ‘technologies of cosmos’, ‘technologies of self’, and, ultimately, ‘technologies of life’. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatization by communicating the indispensability of mobile media in modern – notably, urban, middle-class – lives.

Keywords
Mediatization, discourse, technology, ICT industry, coworking spaces, social construction
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-70449 (URN)
Conference
7th European Communication Conference (ECC) "Centres and Peripheries: Communication, Research, Translation", Oct 31 - Nov 1, 2018, Lugano, Switzerland
Available from: 2018-12-10 Created: 2018-12-10 Last updated: 2019-04-25Bibliographically approved
Fast, K., Jansson, A., Lindell, J., Ryan Bengtsson, L. & Tesfahuney, M. (Eds.). (2018). Geomedia Studies: Spaces and Mobilities in Mediatized Worlds. London: Routledge
Open this publication in new window or tab >>Geomedia Studies: Spaces and Mobilities in Mediatized Worlds
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2018 (English)Collection (editor) (Other academic)
Abstract [en]

This book introduces and develops the concept of geomedia studies as the name of a particular subfield of communication geography. Despite the accelerating societal relevance of 'geomedia' technologies for the production of various spaces, mobilities, and power-relations, and the unquestionable emergence of a vibrant research field that deals with questions pertaining to such topics, the term geomedia studies remains surprisingly unestablished. By addressing imperative questions about the implications of geomedia technologies for organizations, social groups and individuals (e.g. businesses profiting from geo-surveillance, refugees or migrants moving across national borders, or artists claiming their rights to public space) the book also aims to contribute to ongoing academic and societal debates in our increasingly mediatized world.

Place, publisher, year, edition, pages
London: Routledge, 2018. p. 277
National Category
Media and Communications Cultural Studies Human Geography
Identifiers
urn:nbn:se:kau:diva-65497 (URN)978-1-138-22152-9 (ISBN)
Available from: 2018-01-02 Created: 2018-01-02 Last updated: 2018-09-05Bibliographically approved
Fast, K., Jansson, A., Lindell, J., Ryan Bengtsson, L. & Tesfahuney, M. (2018). Introducing Geomedia Studies. In: Fast, Karin; Jansson, André; Lindell, Johan; Ryan Bengtsson, Linda; Tesfahuney, Mekonnen (Ed.), Geomedia Studies: Spaces and Mobilities in Mediatized Worlds. London: Routledge
Open this publication in new window or tab >>Introducing Geomedia Studies
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2018 (English)In: Geomedia Studies: Spaces and Mobilities in Mediatized Worlds / [ed] Fast, Karin; Jansson, André; Lindell, Johan; Ryan Bengtsson, Linda; Tesfahuney, Mekonnen, London: Routledge, 2018Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Routledge, 2018
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-65498 (URN)978-1-138-22152-9 (ISBN)
Available from: 2018-01-02 Created: 2018-01-02 Last updated: 2018-05-17Bibliographically approved
Fast, K., Jansson, A., Tesfahuney, M., Ryan Bengtsson, L. & Lindell, J. (2018). Introduction to Geomedia Studies. In: Fast, Karin; Jansson, André; Lindell, Johan; Ryan-Bengtsson, Linda; Tesfahuney, mekonnen (Ed.), Geomedia Studies: Spaces and Mobilities in Mediatized Worlds (pp. 1-18). Routledge
Open this publication in new window or tab >>Introduction to Geomedia Studies
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2018 (English)In: Geomedia Studies: Spaces and Mobilities in Mediatized Worlds / [ed] Fast, Karin; Jansson, André; Lindell, Johan; Ryan-Bengtsson, Linda; Tesfahuney, mekonnen, Routledge, 2018, p. 1-18Chapter in book (Other academic)
Place, publisher, year, edition, pages
Routledge, 2018
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-70053 (URN)978-1-138-22152-9 (ISBN)9781315410210 (ISBN)
Available from: 2018-11-07 Created: 2018-11-07 Last updated: 2019-02-04Bibliographically approved
Ryan Bengtsson, L., Edlom, J. & Fast, K. (2018). "#LookWhatYouMadeMeDo" Mobilizing fans in the contemporary music industry: - the Taylor Swift case. In: : . Paper presented at ECREA, the 7th European Communication Conference (ECC), "Centres and Peripheries: Communication, Research, Translation", October 31 - November 3, 2018, Lugano, Switzerland.
Open this publication in new window or tab >>"#LookWhatYouMadeMeDo" Mobilizing fans in the contemporary music industry: - the Taylor Swift case
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

On August 21, 2017, American superstar Taylor Swift launched an immersive marketing campaign for her upcoming album “Reputation”. Her first action consisted in a 10 second black and white film clip of a rattling snake. The clip was posted simultaneously on her personal Facebook and Instagram accounts and, generated massive response from her fans, who immediately started to speculate about Swift’s intentions with the video footage. The clip was the first of several efforts to invite consumers to participate in the album’s transmedia marketing campaign. The rattling snake video was followed by an international social media campaign effectively interconnecting diverse digital media platforms (Instagram, Facebook, Twitter, YouTube, Tumblr). The campaign involved very few traditional media appearances, but relied all the more on fan-based content and fan-initiated events. The fan base was anticipated to co-create content and take part in different joint events, not only online but also offline through for example pop-up museums, home-visits, and pop-up stores. 

 

The music industry utilizes transmedia marketing due to its potential to foster fan engagement, or, as we understand it in this paper – fan labour. Fans produce and circulate content and facilitate the engineering of targeted marketing initiatives. The Swift campaign is thus an up-to-date example of how contemporary transmedia marketingemploy offline and online spaces to mobilize fans across and beyond media platforms. Buthow do fans responds to transmedia marketing and how do they navigate, act and perform across these online and offline spaces?

 

This study investigates fan labour through a digital multi-method approach to the Swifttransmedia campaign. By collecting data from the artist’s social media accounts and hashtags specified by the campaign, we capture fan responses, actions, interactions and productions related to ‘laid out’ trails between the campaign’s online and offline spaces. The quantitative material allows us to map how fans move in the marketing time-space. Furthermore, the quantitative method guides us to places where more advanced forms of fan labour occur. As to deepen our understanding of how fan labour is performed within the Swiftmarketing universe, we complement the big data sampling with qualitative studies of specific transmedia places of engagement.

 

Our results show that Swift fans (or ‘Swifties’) follow the paths prepared by the marketers. By placing events in different campaign milieus and by taking full advantage of technological affordances, fans are encouraged to migrate between campaign places. We identify different forms of labour in these places; notably, fans produce and share content with campaign producers as well as within their own networks, thus giving the campaign access to their social media networks and their productions. However, our study also detects instances of fan resistance. Fans use their voice to question specific campaign activities or if they feel sidestepped. Ultimately, our paper scrutinizes the blurry interplay between industry and fan engagement in transmedia spaces and offer – much needed – spatial perspectives on fan labour.

 

National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-70524 (URN)
Conference
ECREA, the 7th European Communication Conference (ECC), "Centres and Peripheries: Communication, Research, Translation", October 31 - November 3, 2018, Lugano, Switzerland
Funder
Interreg Sweden-Norway, 20200011
Available from: 2018-12-17 Created: 2018-12-17 Last updated: 2019-03-07Bibliographically approved
Fast, K. (2018). The Longue Durée of Transmedia Work. In: : . Paper presented at AAG Annual Meeting 10-14 April New Orleans.
Open this publication in new window or tab >>The Longue Durée of Transmedia Work
2018 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This paper deals with the transformation of work under the pressures of mediatization. Mediatization is here understood as a historical process of media-induced change that establishes tensions between emancipating forces and increasing socio-technological dependence. The paper seeks to make sense of mediatized work and its implications by covering forms of work that has either been reconfigured through changes in the media system or developed as a direct response to mediatization and the accompanying post-Fordist regime of work.

Keywords
Work, transmedia, mediatization, long durée
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-69590 (URN)
Conference
AAG Annual Meeting 10-14 April New Orleans
Available from: 2018-10-12 Created: 2018-10-12 Last updated: 2019-02-04Bibliographically approved
Örnebring, H., Karlsson, M., Fast, K. & Lindell, J. (2018). The Space of Journalistic Work: A Theoretical Model. Communication Theory, 28(04), 403-423
Open this publication in new window or tab >>The Space of Journalistic Work: A Theoretical Model
2018 (English)In: Communication Theory, ISSN 1050-3293, E-ISSN 1468-2885, Vol. 28, no 04, p. 403-423Article in journal (Refereed) Published
Abstract [en]

Attempts to define journalism are often normative in nature but do not add to our theoretical understanding of what journalism is. There is a need for journalism scholarship to recognize explicitly that journalism is a space in which participants are not equal—or even similar—in terms of status, influence, work tasks, and working conditions. This paper offers a theoretical model combining the field theory of Pierre Bourdieu with recent insights from the sociology of work in order to articulate how journalistic work is stratified across three dimensions: journalistic capital, resource access, and material security. These dimensions create a space in which to place different types of journalistic work in order to make sense of contemporary journalism.

Place, publisher, year, edition, pages
Oxford University Press, 2018
Keywords
Journalistic Work, Precarity, Field Theory, Capital, Media Organizations, Media Sociology, Citizen Journalism, News Access, Labor, Media, Rise, Pay
National Category
Social Sciences Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-69587 (URN)10.1093/ct/qty006 (DOI)000452676200001 ()
Note

Founded by The Anne-Marie och Gustaf Anders Foundation for Media Research; The Ander Centre for Research on News and Opinion in the Digital Era (NODE).

Available from: 2018-10-12 Created: 2018-10-12 Last updated: 2019-03-14Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-6309-2315

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