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Publications (10 of 113) Show all publications
Sihvonen, A., Sukhov, A., Netz, J., Olsson, L. E. & Magnusson, P. (2023). Intuition, Analysis and Sensemaking: How to Select Ideas for Innovation (1sted.). In: Jay Liebowitz (Ed.), Developing the Intuitive Executive: Using Analytics and Intuition for Success (pp. 193-208). CRC Press
Open this publication in new window or tab >>Intuition, Analysis and Sensemaking: How to Select Ideas for Innovation
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2023 (English)In: Developing the Intuitive Executive: Using Analytics and Intuition for Success / [ed] Jay Liebowitz, CRC Press, 2023, 1st, p. 193-208Chapter in book (Other academic)
Abstract [en]

The role of idea screening is to identify promising ideas and select the most qualified ones to proceed into the NPD process. Equally important is understanding which ideas should be avoided to prevent potential failures and avoid unnecessary expenditure of resources. During intuitive decision-making, experts may favor the familiar over the new and may factor personal affection into the decision. Thus, in the context of screening ideas for innovative products, relying entirely on intuition may be risky since the task might require decision-makers to identify radical innovations and look outside of their own comfort zone. Sensemaking is a process that enables people to develop plausible meanings and take actions based on that meaning making. In idea screening, sensemaking can occur when a person struggles to understand an idea or how to proceed with screening. Instead, generative screening can be used by organizations when the intent is to explore new opportunities, use raw ideas as triggers for inspiration. 

Place, publisher, year, edition, pages
CRC Press, 2023 Edition: 1st
National Category
Business Administration
Research subject
Business Administration; Psychology
Identifiers
urn:nbn:se:kau:diva-97575 (URN)10.1201/9781032617183-12 (DOI)2-s2.0-85176838350 (Scopus ID)9781032617183 (ISBN)
Available from: 2023-11-30 Created: 2023-11-30 Last updated: 2023-11-30Bibliographically approved
Magnusson, P. & Odhe, J. (2022). Servitization and the Necessity of Becoming Ambidextrous: A 12-Year Longitudinal Study. In: Bo Edvardsson, Bård Tronvoll (Ed.), The Palgrave Handbook of Service Management: (pp. 201-222). Palgrave Macmillan
Open this publication in new window or tab >>Servitization and the Necessity of Becoming Ambidextrous: A 12-Year Longitudinal Study
2022 (English)In: The Palgrave Handbook of Service Management / [ed] Bo Edvardsson, Bård Tronvoll, Palgrave Macmillan, 2022, p. 201-222Chapter in book (Refereed)
Abstract [en]

This chapter reports the findings from a longitudinal study spanning 12 years. It contributes to an improved understanding of how servitization actually happens, and, more specifically, how it affects the servicizing organization. The focal company AIR was a B2B manufacturing company in the aviation business, specializing in manufacturing jet engines. The case describes and analyzes how a unit at AIR made the successful transition from a pure make-to-print actor (product/production logic) to offering overall solutions (service logic), where we focus on the challenges that AIR encountered. It provides six major findings; the most surprising is perhaps the necessity to handle ambidexterity for successful servitization.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2022
Keywords
Servitization, Ambidexterity, Product Service Systems, Transition, Ecosystem, Modularization
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-90456 (URN)10.1007/978-3-030-91828-6_11 (DOI)2-s2.0-85159451518 (Scopus ID)978-3-030-91827-9 (ISBN)978-3-030-91830-9 (ISBN)
Available from: 2022-06-15 Created: 2022-06-15 Last updated: 2023-05-29Bibliographically approved
Sukhov, A., Sihvonen, A., Netz, J., Magnusson, P. & Olsson, L. E. (2021). How Experts Screen Ideas: The Complex Interplay of Intuition, Analysis, and Sensemaking. The Journal of product innovation management, 38(2), 248-270
Open this publication in new window or tab >>How Experts Screen Ideas: The Complex Interplay of Intuition, Analysis, and Sensemaking
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2021 (English)In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 38, no 2, p. 248-270Article in journal (Refereed) Published
Abstract [en]

Organizations use idea screening to select which ideas will be developed into innovation projects. Extant research has revealed that, during idea screening, expert evaluators use intuition to make rapid holistic decisions about idea quality, analyze ideas in detail to determine their value and employ sensemaking to understand and elaborate on ideas. However, much of this takes place in the minds of the evaluators, which limits our understanding of how experts identify good ideas. This study addresses the issue by mapping the activities that expert evaluators use to screen ideas and by examining how these activities are used to identify high quality ideas. To study this, 204 idea screening cases were collected, using the think aloud method on two samples of experts. The data were analyzed using grounded theory techniques to outline the range of idea screening activities that expert evaluators use and then complemented with fuzzy set qualitative comparative analysis (fsQCA) to understand how these activities are combined together to make judgments of idea quality. The findings break down intuition, analysis, and sensemaking into seven key activities that experts use when screening ideas and detail their dimensions on the micro‐level. The fsQCA further shows that experts combine these activities into distinct patterns in order to find high quality ideas, where sensemaking plays a crucial role. This demonstrates that finding high quality ideas often requires effortful interpretation, while also generating opportunities to develop ideas further. These findings add depth to our understanding of how evaluators think when screening ideas, suggesting that expert evaluators can be used for both the screening and development of ideas during the idea screening stage. Integrating idea development into screening can potentially lead to the more effective use of resources, while saving time at the front‐end of innovation.

Place, publisher, year, edition, pages
John Wiley & Sons, 2021
Keywords
Idea screening, Intuition, Sensmaking, fsQCA
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-82889 (URN)10.1111/jpim.12559 (DOI)000611959200001 ()2-s2.0-85100065324 (Scopus ID)
Available from: 2021-02-17 Created: 2021-02-17 Last updated: 2021-07-08Bibliographically approved
Bäckström, I. & Magnusson, P. (2021). Managing digital employee-driven innovation: The role of middle-level managers and ambidextrous leadership (1ed.). In: Peter Ekman, Peter Dahlin and Christina Keller (Ed.), Management and information technology after digital transformation: (pp. 138-148). Routledge
Open this publication in new window or tab >>Managing digital employee-driven innovation: The role of middle-level managers and ambidextrous leadership
2021 (English)In: Management and information technology after digital transformation / [ed] Peter Ekman, Peter Dahlin and Christina Keller, Routledge, 2021, 1, p. 138-148Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2021 Edition: 1
Series
Routledge Studies in Innovation, Organization and Technology
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-87086 (URN)10.4324/9781003111245-16 (DOI)2-s2.0-85118330362 (Scopus ID)978-0-367-61276-4 (ISBN)978-1-003-11124-5 (ISBN)
Available from: 2021-11-10 Created: 2021-11-10 Last updated: 2022-09-29Bibliographically approved
Magnusson, P., Christiane, H. & Edvardsson, B. (2019). Exploring the challenges of servitization in manufacturing companies. In: P. Kristensson, P. R. Magnusson, & L. Witell (Ed.), Service innovation for sustainable business : Stimulating, realizing and capturing the value from service innovation (pp. 253-279). New Jersey: World Scientific
Open this publication in new window or tab >>Exploring the challenges of servitization in manufacturing companies
2019 (English)In: Service innovation for sustainable business : Stimulating, realizing and capturing the value from service innovation / [ed] P. Kristensson, P. R. Magnusson, & L. Witell, New Jersey: World Scientific, 2019, p. 253-279Chapter in book (Refereed)
Place, publisher, year, edition, pages
New Jersey: World Scientific, 2019
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-75174 (URN)10.1142/9789813273382_0013 (DOI)9789813273375 (ISBN)9789813273382 (ISBN)
Available from: 2019-10-09 Created: 2019-10-09 Last updated: 2021-11-10Bibliographically approved
Kristensson, P., Magnusson, P. & Witell, L. (2019). Introduction (1ed.). In: P. Kristensson, P. R. Magnusson, & L. Witell (Ed.), Service innovation for sustainable business : Stimulating, realizing and capturing the value from service innovation (pp. 1-14). New Jersey: World Scientific
Open this publication in new window or tab >>Introduction
2019 (English)In: Service innovation for sustainable business : Stimulating, realizing and capturing the value from service innovation / [ed] P. Kristensson, P. R. Magnusson, & L. Witell, New Jersey: World Scientific, 2019, 1, p. 1-14Chapter in book (Refereed)
Place, publisher, year, edition, pages
New Jersey: World Scientific, 2019 Edition: 1
National Category
Economics and Business
Research subject
Psychology; Business Administration
Identifiers
urn:nbn:se:kau:diva-75175 (URN)10.1142/9789813273382_0001 (DOI)9789813273375 (ISBN)9789813273382 (ISBN)
Available from: 2019-10-09 Created: 2019-10-09 Last updated: 2020-06-01Bibliographically approved
Netz, J. & Magnusson, P. (2019). Methods and tools for service innovation. In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation (pp. 15-27). World Scientific
Open this publication in new window or tab >>Methods and tools for service innovation
2019 (English)In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation, World Scientific, 2019, p. 15-27Chapter in book (Other academic)
Abstract [en]

Successful development of new services is challenging, since services are process- and experience-based, and often include human interaction during delivery (Bitner et al., 2008; Gustafsson et al., 2012). Hence, emphasizing the use of tools and methods that capture the process, delivery, and experience from the customer or user perspective during new service development is important. However, many companies try to rely on tools and methods designed for the development of physical products when developing new services. These companies will sooner or later discover that there are huge differences in developing services as compared to products.

Place, publisher, year, edition, pages
World Scientific, 2019
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-73349 (URN)10.1142/9789813273382_0002 (DOI)2-s2.0-85067159006 (Scopus ID)9789813273382 (ISBN)9789813273375 (ISBN)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2019-10-11Bibliographically approved
Kristensson, P., Magnusson, P. & Witell, L. (Eds.). (2019). Service innovation for sustainable business: Stimulating, realizing and capturing the value from service innovation. World Scientific
Open this publication in new window or tab >>Service innovation for sustainable business: Stimulating, realizing and capturing the value from service innovation
2019 (English)Collection (editor) (Other academic)
Abstract [en]

Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture. Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. Idea management will be a central part of this, where the specifics with handling service ideas, both internally and externally, are illuminated. Realization: Deals with aspects on how to realize service innovations. This includes different aspects such as specific tools to be used for developing services, and also processes such as service design which aims to receive a better understanding of the customer or user. As co-creation is an important aspect of service innovation, this will also be dealt with. Finally, as many service innovations require behavior change (internally within the organization and externally among the receiving parties), this will also be covered. Value capture: Companies transitioning to become more service-oriented discover the need to reconsider old business models in order to capitalize on their service offerings. Services are often taken for granted and included in the price. This book will addresses the problem of going "from free to fee". In addition, the book also deals with the difficulties that involve moving from a traditional product-oriented logic to a more contemporary service-logic.

Place, publisher, year, edition, pages
World Scientific, 2019. p. 314
National Category
Business Administration Information Systems, Social aspects
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-73348 (URN)10.1142/11074 (DOI)2-s2.0-85067165175 (Scopus ID)9789813273382 (ISBN)9789813273375 (ISBN)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2020-03-27Bibliographically approved
Kristensson, P. & Magnusson, P. (2019). Servitization goes to the psychologist. In: Per Kristensson, Peter R. Magnusson, Lars Witell (Ed.), Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation (pp. 163-177). New Jersey: World Scientific
Open this publication in new window or tab >>Servitization goes to the psychologist
2019 (English)In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation / [ed] Per Kristensson, Peter R. Magnusson, Lars Witell, New Jersey: World Scientific , 2019, p. 163-177Chapter in book (Other academic)
Abstract [en]

The following sections are included: Introduction The Platform to Servitization Five Techniques to Start and Perpetuate Change Perpetuating the Change Using the Five Techniques in Change Projects References

Place, publisher, year, edition, pages
New Jersey: World Scientific, 2019
National Category
Psychology Social Sciences Interdisciplinary Business Administration
Research subject
Business Administration; Psychology
Identifiers
urn:nbn:se:kau:diva-73351 (URN)10.1142/9789813273382_0009 (DOI)2-s2.0-85067150705 (Scopus ID)9789813273382 (ISBN)9789813273375 (ISBN)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2020-03-27Bibliographically approved
Witell, L., Magnusson, P., Edvardsson, B. & Beckman, H. (2019). Value creation in service-based states of business relationships. In: Per Kristensson, Peter R. Magnusson, Lars Witell (Ed.), Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation (pp. 281-305). World Scientific
Open this publication in new window or tab >>Value creation in service-based states of business relationships
2019 (English)In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation / [ed] Per Kristensson, Peter R. Magnusson, Lars Witell, World Scientific, 2019, p. 281-305Chapter in book (Other academic)
Abstract [en]

The following sections are included: Introduction Value and Value Drivers in a Relationship Context Methodology Results Conclusions Appendix: An Overview of the Conceptualization of Value Drivers References

Place, publisher, year, edition, pages
World Scientific, 2019
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-73362 (URN)10.1142/9789813273382_0014 (DOI)2-s2.0-85067156198 (Scopus ID)9789813273382 (ISBN)9789813273375 (ISBN)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2021-11-10Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0002-7653-5226

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