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Publications (10 of 90) Show all publications
Wetter-Edman, K. & Magnusson, P. R. (2016). Capturing context through service design stories. In: Design Thinking: New Product Development Essentials from the PDMA. Hoboken, New Jersey: John Wiley & Sons.
Open this publication in new window or tab >>Capturing context through service design stories
2016 (English)In: Design Thinking: New Product Development Essentials from the PDMA, Hoboken, New Jersey: John Wiley & Sons, 2016Chapter in book (Refereed)
Place, publisher, year, edition, pages
Hoboken, New Jersey: John Wiley & Sons, 2016
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-41916 (URN)978-1-118-97180-2 (ISBN)
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2016-06-07Bibliographically approved
Magnusson, P. R., Wästlund, E. & Netz, J. (2016). Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas. The Journal of product innovation management, 33(1), 4-18.
Open this publication in new window or tab >>Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas
2016 (English)In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 33, no 1, p. 4-18Article in journal (Refereed) Published
Abstract [en]

Despite the popularity and extensive use of engaging users in crowdvoting, very little research has been conducted into the appropriateness of users as substitutes for experts when judging ideas. Accordingly, the purpose of this paper is to investigate the appropriateness of using users as a proxy for professional experts during the initial idea screening of new product/service ideas. In other words, are users' assessments during idea screening conformant with professional experts' assessments and are they reliable as a proxy for experts during idea screening? In a comparative study, two different approaches to outsourcing the screening of wireless ideas to users are examined, including assessment by two different user panels: (1) technically skilled users and (2) technically naïve users. These two approaches were compared with the assessments made by professional experts. The results showed no conformance between users and experts when comparing their absolute scores. However, during a relative comparison (the ranking of ideas), both user panels were conformant with the professional experts. A test of the user panels' ability to select the same top ideas as the professional experts was successful, indicating good conformance between the user panels and the professional experts. This paper's contribution is knowledge of how conformant external users are compared with professional expert judges during idea screening. The results indicate that companies can employ users during the initial screening process using criteria assessment to select the best ideas for further elaboration, something that would significantly reduce the number of ideas. The paper suggests an alternative design to crowdvoting, whereby the users assess the relevant criteria.

National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-33920 (URN)10.1111/jpim.12251 (DOI)000368589800002 ()
Funder
VINNOVA, 2006-02821Knowledge Foundation
Available from: 2014-10-01 Created: 2014-10-01 Last updated: 2018-01-24Bibliographically approved
Sukhov, A., Magnusson, P. R. & Olsson, L. E. (2015). A conceptual model of the idea construct in innovation contexts: Laying the groundwork for a generative idea assessment approach. In: John Humphreys (Ed.), Academy of Management Proceedings: Meeting Abstract Supplement. Paper presented at Opening Governance - The 75th Annual Meeting of the Academy of Management, August 7-11, 2015, Vancouver (pp. 17256). academy of management, 1.
Open this publication in new window or tab >>A conceptual model of the idea construct in innovation contexts: Laying the groundwork for a generative idea assessment approach
2015 (English)In: Academy of Management Proceedings: Meeting Abstract Supplement / [ed] John Humphreys, academy of management , 2015, Vol. 1, p. 17256-Conference paper, Published paper (Refereed)
Abstract [en]

innovation? What actually constitutes a new idea is seldom reflected upon by idea management literature. The lack of a unified understanding of what constitutes an idea might result in potentially good ideas being rejected due to not being elaborated enough to receive a fair assessment. Furthermore, the lack of solid definition of an idea has implications for research on idea management, as empirical studies on ideation and idea evaluation are difficult to compare when the studied object – the idea – is not defined. Based on a synthesis of psychology and management research, this paper contributes with a conceptual model of the idea construct. It identifies the need for ideas to possess a degree of completion before being assessed. The model assists a greater understanding of when an idea is ready to be assessed. We further discuss the models’ implications for idea management in the early phases of the idea management process with respect to two different aspects of idea nurturing. The idea definition presented in this paper has implications for reorganising the idea assessment process to incorporate value adding activates such as idea nurturing.

Place, publisher, year, edition, pages
academy of management, 2015
Keyword
idea definition, Ideation, Innovation
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-41919 (URN)10.5465/AMBPP.2015.17256abstract (DOI)
Conference
Opening Governance - The 75th Annual Meeting of the Academy of Management, August 7-11, 2015, Vancouver
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2016-10-11Bibliographically approved
Netz, J., Sukhov, A. & Magnusson, P. R. (2015). Exploring the merits if internal outsourcing to increase effectiveness and efficiency in idea screening. In: Proceedings of the 22nd International Product Development Management Conference, Copenhagen, Denmark, June 14-16, 2015.: . Paper presented at Innovation & Product Development Management Conference - IPDMC. Copenhagen, Denmark: European Institute for Advanced Studies in Management.
Open this publication in new window or tab >>Exploring the merits if internal outsourcing to increase effectiveness and efficiency in idea screening
2015 (English)In: Proceedings of the 22nd International Product Development Management Conference, Copenhagen, Denmark, June 14-16, 2015., Copenhagen, Denmark: European Institute for Advanced Studies in Management , 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Copenhagen, Denmark: European Institute for Advanced Studies in Management, 2015
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-41920 (URN)
Conference
Innovation & Product Development Management Conference - IPDMC
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2016-06-07Bibliographically approved
Engen, M. & Magnusson, P. R. (2015). Exploring the role of frontline employees as innovators. Service Industries Journal, 35(6), 303-324.
Open this publication in new window or tab >>Exploring the role of frontline employees as innovators
2015 (English)In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 35, no 6, p. 303-324Article in journal (Refereed) Published
Abstract [en]

This article aims for a deeper understanding of front-line employees (FLEs) and their boundary-spanning role in service organizations’ innovation processes from the vantage points of creativity and service innovation theory. It explores in particular FLEs’ processes of creativity by focusing on how ideas emerge and how these ideas are further managed in the organizations’ innovation processes. It draws on an in-depth empirical study of three units at a large spa and resort hotel. The article demonstrates how FLEs’ ideas are related to the assimilation and utilization of knowledge gained in the customer–supplier interface. Furthermore, it introduces the concept of ‘management by weaving’, which encompasses the middle managers’ roles in the complexity of leading diverse innovation processes in the service organization. By having the roles of facilitator, gatekeeper, and translator, middle managers hold the key position for letting FLEs play the role as innovators.

Keyword
service innovation, idea creation, front-line employees, knowledge utilization, middle managers
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-33921 (URN)10.1080/02642069.2015.1003370 (DOI)000349629900002 ()
Available from: 2014-10-01 Created: 2014-10-01 Last updated: 2017-12-06Bibliographically approved
Skålen, P., Gummerus, J., Koskull, C. & Magnusson, P. R. (2015). Exploring value propositions and service innovation: a service-dominant logic study. Journal of the Academy of Marketing Science, 43(2), 137-158.
Open this publication in new window or tab >>Exploring value propositions and service innovation: a service-dominant logic study
2015 (English)In: Journal of the Academy of Marketing Science, ISSN 0092-0703, E-ISSN 1552-7824, Vol. 43, no 2, p. 137-158Article in journal (Refereed) Published
Abstract [en]

This paper presents an eight-firm study, conducted from the service-dominant logic perspective, which makes a contribution regarding knowledge of the anatomy of value propositions and service innovation. The paper suggests that value propositions are configurations of several different practices and resources. The paper finds that ten common practices, organized in three main aggregates, constitute and fulfill value propositions: i.e. provision practices, representational practices, and management and organizational practices. Moreover, the paper suggests that service innovation can be equated with the creation of new value propositions by means of developing existing or creating new practices and/or resources, or by means of integrating practices and resources in new ways. It identifies four types of service innovation (adaptation, resource-based innovation, practice-based innovation, and combinative innovation) and three types of service innovation processes (practice-based, resource-based, and combinative). The key managerial insight provided by the paper is that service innovation must be conducted and value propositions must be evaluated from the perspective of the customers’ value creation, the service that the customer experiences. Successful service innovation is not only contingent on having the right resources, established methods and practices for integrating these resources into attractive value propositions are also needed.

Place, publisher, year, edition, pages
Springer US, 2015
Keyword
Resource integration, Service-dominant logic, Service innovation, Value proposition
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-31945 (URN)10.1007/s11747-013-0365-2 (DOI)000349289900001 ()
Available from: 2014-04-22 Created: 2014-04-22 Last updated: 2017-12-05Bibliographically approved
Sukhov, A., Magnusson, P. R. & Olsson, L. E. (2015). Rethinking idea assessment: the generative approach. In: Innovation & Product Development Management Conference - IPDM: . Paper presented at IPDM 2015 - The 22nd Innovation & Product Development Management Conference, 14-16 June 2015, Copenhagen. Copenhagen,: EIASM.
Open this publication in new window or tab >>Rethinking idea assessment: the generative approach
2015 (English)In: Innovation & Product Development Management Conference - IPDM, Copenhagen,: EIASM , 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Copenhagen,: EIASM, 2015
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-41918 (URN)
Conference
IPDM 2015 - The 22nd Innovation & Product Development Management Conference, 14-16 June 2015, Copenhagen
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2017-12-06Bibliographically approved
Sukhov, A., Olsson, E. L. & Magnusson, P. R. (2015). The downside of ambiguity. In: Innovation & Product Development Management Conference - IPDM: . Paper presented at 22ND Innovation & Product Development Management Conference, 2015, Copenhagen, Denmark, June 14-16, 2015.. Copenhagen, Denmark.
Open this publication in new window or tab >>The downside of ambiguity
2015 (English)In: Innovation & Product Development Management Conference - IPDM, Copenhagen, Denmark, 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Copenhagen, Denmark: , 2015
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-41917 (URN)
Conference
22ND Innovation & Product Development Management Conference, 2015, Copenhagen, Denmark, June 14-16, 2015.
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2016-11-24Bibliographically approved
Kristensson, P., Kindström, D., Magnusson, P. & Dasselear, M. (2014). Changing business models in manufacturing firms. In: : . Paper presented at Frontiers in Service conference, Miami, USA, 2014. .
Open this publication in new window or tab >>Changing business models in manufacturing firms
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Gone are the times when companies could regard their business model as fixed and stable. Instead companies must work with multiple business logics and models in parallel due to changes in customers’ needs and new market opportunities. Accordingly, business model innovation tends to be as important as product and service innovation. Essentially, a business model tells the firm’s “story” regarding how to earn money, i.e. it defines how a company creates and capture value (Magretta, 2002, Zott & Amit, 2010). Successful business models are a often balance act trying to satisfy both the customers’ value-creating, and the company’s value-capturing, processes, i.e. balancing sufficient profit while maintaining satisfied customers.

Based on, among others, Teece (2007) we regard business model innovation as a process where as firm introduces change into their business model. Technology becomes obsolete, customer demands change, and new value propositions emerge; triggers for change might emanate from different perspective and from different actors, with varying starting points. Active business model innovation can reduce the risk of being overtaken as new actors introduce, for example, innovative offerings, new operational processes or even new underlying business models (Bessant and Davies 2007).

Based on a case study at Ericsson our research explores the business problem that arises when one part, or both, are dissatisfied with the current business situation, opening up for business model innovation. It proposes a generic framework, based on the Service-Dominant logic (SDL) (Vargo et al., 2010), which aims to guide actions to dissolve situations where the current business model has become obsolete. The paper proposes and discusses four possible approaches to overcome the unsatisfying situation; two based on a Goods-Dominant logic (GDL) and two based on a Service-Dominant logic. The GDL approaches tend to change the current business model based on transaction costs, i.e. raising or lowering the price leading to either party remaining dissatisfied. Whereas the SDL approach instead leads to a changed business model based on a value co-creation process, focusing on understanding the customer’s value creation. Our research indicates that sometimes involves a learning process enabling the customer to understand the actual value obtained from the business relationship. Hereby, the supplier can maintain sufficient profitability with satisfied customers.

In conclusion, we find that innovation of a company’s business model can be understood as a marketing activity that emphasizes value-creation and value-capture as entities that needs to be balanced. Companies need to develop dynamic capabilities to address and systematically change business models that are malfunctioning. The proposed framework can support companies to become more efficient and effective in addressing needed changes and to understand when different business model innovation processes are needed.

National Category
Social Sciences
Identifiers
urn:nbn:se:kau:diva-33754 (URN)
Conference
Frontiers in Service conference, Miami, USA, 2014
Funder
Knowledge Foundation
Available from: 2014-09-18 Created: 2014-09-18 Last updated: 2014-11-21Bibliographically approved
Magnusson, P. R., Netz, J. & Wästlund, E. (2014). Exploring holistic intuitive idea screening in the light of formal criteria. Technovation, 34(5-6), 315-326.
Open this publication in new window or tab >>Exploring holistic intuitive idea screening in the light of formal criteria
2014 (English)In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 34, no 5-6, p. 315-326Article in journal (Refereed) Published
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-31944 (URN)10.1016/j.technovation.2014.03.003 (DOI)000337005100006 ()
Available from: 2014-04-22 Created: 2014-04-22 Last updated: 2017-12-06Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7653-5226

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