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Publications (10 of 14) Show all publications
Netz, J. & Magnusson, P. (2019). Methods and tools for service innovation. In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation (pp. 15-27). World Scientific
Open this publication in new window or tab >>Methods and tools for service innovation
2019 (English)In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the value from Service Innovation, World Scientific, 2019, p. 15-27Chapter in book (Other academic)
Abstract [en]

Successful development of new services is challenging, since services are process- and experience-based, and often include human interaction during delivery (Bitner et al., 2008; Gustafsson et al., 2012). Hence, emphasizing the use of tools and methods that capture the process, delivery, and experience from the customer or user perspective during new service development is important. However, many companies try to rely on tools and methods designed for the development of physical products when developing new services. These companies will sooner or later discover that there are huge differences in developing services as compared to products.

Place, publisher, year, edition, pages
World Scientific, 2019
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-73349 (URN)10.1142/9789813273382_0002 (DOI)2-s2.0-85067159006 (Scopus ID)9789813273382 (ISBN)9789813273375 (ISBN)
Available from: 2019-07-02 Created: 2019-07-02 Last updated: 2019-10-11Bibliographically approved
Sukhov, A. & Magnusson, P. (2019). What is an idea for innovation?. In: Per Kristensson, Peter Magnusson, Lars Witell (Ed.), Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation (pp. 29-47). World Scientific
Open this publication in new window or tab >>What is an idea for innovation?
2019 (English)In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation / [ed] Per Kristensson, Peter Magnusson, Lars Witell, World Scientific, 2019, p. 29-47Chapter in book (Other academic)
Abstract [en]

1. There is no unified model for what an idea for innovation is.

2. This chapter provides a model for describing the anatomy of an idea

and also defines the boundary conditions to be fulfilled for realizing it.

3. An idea is defined as a short contextual narrative consisting of a solution

to a certain problem. Ideas have a dual purpose: they provide a

description for a certain plan of action, but also trigger new associations

and give rise to new ideas. A checklist for managing idea development

is provided.

4. This is a conceptual chapter that is relevant for both private and public

innovation management practices.

5. This chapter relates to Chapters 2 and 4.

Place, publisher, year, edition, pages
World Scientific, 2019
Keywords
Innovation, Idea, Fuzzy Front End, Front End of Innovation, Definition, Problem-solving
National Category
Business Administration Other Engineering and Technologies
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-71917 (URN)10.1142/9789813273382_0003 (DOI)9789813273375 (ISBN)
Available from: 2019-04-29 Created: 2019-04-29 Last updated: 2019-11-18Bibliographically approved
Netz, J. & Magnusson, P. (2018). Frontline employees assisting R&D screening service ideas.. In: : . Paper presented at 25th Innovation and Product Development Management Conference (IPDMC), June 10-13, 2018, University of Porto, Portugal.
Open this publication in new window or tab >>Frontline employees assisting R&D screening service ideas.
2018 (English)Conference paper, Oral presentation only (Other academic)
National Category
Economics and Business Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-75176 (URN)
Conference
25th Innovation and Product Development Management Conference (IPDMC), June 10-13, 2018, University of Porto, Portugal
Available from: 2019-10-09 Created: 2019-10-09 Last updated: 2019-10-14Bibliographically approved
Netz, J. (2017). First things first - think before you decide: The how, what and who of idea screening. (Doctoral dissertation). Karlstad: Karlstads universitet
Open this publication in new window or tab >>First things first - think before you decide: The how, what and who of idea screening
2017 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. There are two main reasons for this: Firstly, not all ideas are good and secondly no firm has the resources to develop every single idea proposed to it. Thus, it is important to be careful when initially deciding which ideas are to be selected and developed into future possible innovations in order to eliminate weak ideas and retain those that have a substantial chance of becoming successful. 

Two alternative decision-making approaches are explored in the thesis (the intuitive and rational approaches). In the thesis, the concept of intuition during the screening of product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when intuitively assessing ideas. Of these, the findings indicate user-value to be the most important one, or at least the criterion that most assessors emphasize when making intuitive decisions. The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help.

Abstract [en]

This thesis explores and investigates two alternative decision-making approaches (the intuitive and the rational approaches) used when screening ideas during the initial part of the innovation process. In this thesis, the concept of intuition when screening product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when making intuitive assessments of ideas. Of these, the findings indicate that user-value is the most important one, or at least the single criterion that most assessors emphasize when making an intuitive decision.

The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help.

Place, publisher, year, edition, pages
Karlstad: Karlstads universitet, 2017. p. 78
Series
Karlstad University Studies, ISSN 1403-8099 ; 2017:36
Keywords
idea screening, idea selection, idea evaluation, idea assessment, holistic assessment, innovation, intuition, criteria
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-63719 (URN)978-91-7063-813-8 (ISBN)978-91-7063-908-1 (ISBN)
Public defence
2017-10-26, Agardhsalen, 11D 257, Karlstads Universitet, Karlstad, 10:15 (English)
Opponent
Supervisors
Funder
Knowledge Foundation
Available from: 2017-10-05 Created: 2017-09-17 Last updated: 2019-06-17Bibliographically approved
Magnusson, P. R., Wästlund, E. & Netz, J. (2016). Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas. The Journal of product innovation management, 33(1), 4-18
Open this publication in new window or tab >>Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas
2016 (English)In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 33, no 1, p. 4-18Article in journal (Refereed) Published
Abstract [en]

Despite the popularity and extensive use of engaging users in crowdvoting, very little research has been conducted into the appropriateness of users as substitutes for experts when judging ideas. Accordingly, the purpose of this paper is to investigate the appropriateness of using users as a proxy for professional experts during the initial idea screening of new product/service ideas. In other words, are users' assessments during idea screening conformant with professional experts' assessments and are they reliable as a proxy for experts during idea screening? In a comparative study, two different approaches to outsourcing the screening of wireless ideas to users are examined, including assessment by two different user panels: (1) technically skilled users and (2) technically naïve users. These two approaches were compared with the assessments made by professional experts. The results showed no conformance between users and experts when comparing their absolute scores. However, during a relative comparison (the ranking of ideas), both user panels were conformant with the professional experts. A test of the user panels' ability to select the same top ideas as the professional experts was successful, indicating good conformance between the user panels and the professional experts. This paper's contribution is knowledge of how conformant external users are compared with professional expert judges during idea screening. The results indicate that companies can employ users during the initial screening process using criteria assessment to select the best ideas for further elaboration, something that would significantly reduce the number of ideas. The paper suggests an alternative design to crowdvoting, whereby the users assess the relevant criteria.

National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-33920 (URN)10.1111/jpim.12251 (DOI)000368589800002 ()
Funder
VINNOVA, 2006-02821Knowledge Foundation
Available from: 2014-10-01 Created: 2014-10-01 Last updated: 2018-01-24Bibliographically approved
Netz, J., Sukhov, A., Olsson, L. E. & Magnusson, P. (2016). Intuitive judgments might not be that intuitive after all: Insights from think-loud protocols in idea assessment.. In: : . Paper presented at 6th CIM Community Workshop, Potsdam, GERMANY.
Open this publication in new window or tab >>Intuitive judgments might not be that intuitive after all: Insights from think-loud protocols in idea assessment.
2016 (English)Conference paper, Oral presentation only (Other academic)
National Category
Economics and Business Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-75178 (URN)
Conference
6th CIM Community Workshop, Potsdam, GERMANY
Available from: 2019-10-09 Created: 2019-10-09 Last updated: 2019-10-10Bibliographically approved
Netz, J., Sukhov, A. & Magnusson, P. R. (2015). Exploring the merits if internal outsourcing to increase effectiveness and efficiency in idea screening. In: Proceedings of the 22nd International Product Development Management Conference, Copenhagen, Denmark, June 14-16, 2015.: . Paper presented at Innovation & Product Development Management Conference - IPDMC. Copenhagen, Denmark: European Institute for Advanced Studies in Management
Open this publication in new window or tab >>Exploring the merits if internal outsourcing to increase effectiveness and efficiency in idea screening
2015 (English)In: Proceedings of the 22nd International Product Development Management Conference, Copenhagen, Denmark, June 14-16, 2015., Copenhagen, Denmark: European Institute for Advanced Studies in Management , 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Copenhagen, Denmark: European Institute for Advanced Studies in Management, 2015
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-41920 (URN)
Conference
Innovation & Product Development Management Conference - IPDMC
Available from: 2016-04-25 Created: 2016-04-25 Last updated: 2016-06-07Bibliographically approved
Magnusson, P. R., Netz, J. & Wästlund, E. (2014). Exploring holistic intuitive idea screening in the light of formal criteria. Technovation, 34(5-6), 315-326
Open this publication in new window or tab >>Exploring holistic intuitive idea screening in the light of formal criteria
2014 (English)In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 34, no 5-6, p. 315-326Article in journal (Refereed) Published
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-31944 (URN)10.1016/j.technovation.2014.03.003 (DOI)000337005100006 ()
Available from: 2014-04-22 Created: 2014-04-22 Last updated: 2017-12-06Bibliographically approved
Netz, J. & Magnusson, P. R. (2013). Improving criteria based idea screening by emulating experts holistic decision. In: 20th International Product Development Management Conference: . Paper presented at 20th International Product Development Management Conference, Paris 23-25 June.
Open this publication in new window or tab >>Improving criteria based idea screening by emulating experts holistic decision
2013 (English)In: 20th International Product Development Management Conference, 2013Conference paper, Published paper (Refereed)
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-31949 (URN)
Conference
20th International Product Development Management Conference, Paris 23-25 June
Available from: 2014-04-22 Created: 2014-04-22 Last updated: 2017-12-06Bibliographically approved
Magnusson, P. R., Wästlund, E. & Netz, J. (2012). Outsourcing idea screening: Exploring users’ appropriateness for judging new product/service ideas. In: : . Paper presented at 10th International Open and User Innovation Workshop, July 30-August 1, 2012, Harvard Business School, Boston, Massachusetts, USA.
Open this publication in new window or tab >>Outsourcing idea screening: Exploring users’ appropriateness for judging new product/service ideas
2012 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-15359 (URN)
Conference
10th International Open and User Innovation Workshop, July 30-August 1, 2012, Harvard Business School, Boston, Massachusetts, USA
Available from: 2012-10-29 Created: 2012-10-29 Last updated: 2017-12-06Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-7971-8733

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