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Ryan Bengtsson, LindaORCID iD iconorcid.org/0000-0002-8933-9515
Publications (10 of 30) Show all publications
Ryan Bengtsson, L. & Edlom, J. (2023). Commodifying participation through choreographed engagement: the Taylor Swift case. Arts and the Market, 13(2), 65-79
Open this publication in new window or tab >>Commodifying participation through choreographed engagement: the Taylor Swift case
2023 (English)In: Arts and the Market, ISSN 2056-4945, Vol. 13, no 2, p. 65-79Article in journal (Refereed) Published
Abstract [en]

Purpose– This article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media and create multiple pathways for audience engagement, particularly fan engagement, across social media platforms. The purpose is to further theorise the relationship between artists, the music industry and audiences.

Design/methodology/approach– The study used digital ethnography to scrutinise the activities within a contemporary music transmedia marketing campaign, focusing on the release of Taylor Swift’s album Reputation as an illustrative case.

Findings– The study demonstrates how strategically curated activities encompass platforms’ affordances and industry events by making use of fan engagement across social media platforms and streaming services. Fans shift through platforms, as well as across digital and physical spaces, through defined marketing activities at specific times. This article proposes the concept of choreographed engagement to specifically address the ways in which the temporal and spatial aspects of social media marketing are used at the intersection of platform logic, algorithm economy and fan engagement to reach wider audiences.

Originality/value– By proposing the concept of choreographed engagement, the authors bridge the gap between fan practices and marketing practices, providing insight into how commodification of fan engagement is utilised spatially and temporally within the contemporary platform economy. Choreographed engagement constitutes a significant aspect of strategic communication and marketing. The term expands the vocabulary used in the debate on the commodification of artistic work, and audience engagement in the platform era

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2023
Keywords
Algorithm economy, Audience engagement, Commodification, Fans, Music industry, Strategic communication, Transmedia marketing
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-93062 (URN)10.1108/aam-07-2022-0034 (DOI)000913631900001 ()2-s2.0-85165132062 (Scopus ID)
Projects
Music ecosystems (MECO)
Funder
Interreg Sweden-NorwayEuropean Commission
Available from: 2023-01-24 Created: 2023-01-24 Last updated: 2023-10-23Bibliographically approved
Ryan Bengtsson, L. & Ryan Bengtsson, L. (2023). Geomedia sensibility in media technologies. Anatolia: An International Journal of Tourism and Hospitality Research
Open this publication in new window or tab >>Geomedia sensibility in media technologies
2023 (English)In: Anatolia: An International Journal of Tourism and Hospitality Research, ISSN 1303-2917, E-ISSN 2156-6909Article in journal (Refereed) Epub ahead of print
Abstract [en]

With the rapidly emerging development of technology-mediated tourism experiences and place-based digital services for visitors, there is a lack of awareness regarding the spatial implications of technological implementations. Based on a participatory action research method applied in this study on five research-based destination development projects in Sweden, we propose a spatially sensible approach when developing enhanced experiences for visitors through digital technology. This paper is motivated by the emerging criticism of how media technology is shaping and reshaping spaces. Drawing on the theoretical underpinnings of the growing field of geomedia studies, we propose “geomedia sensibility” as a way to offer a sensible approach in the co-creation of digital experiences at destinations.

Place, publisher, year, edition, pages
Routledge, 2023
Keywords
geomedia sensibility, spatial sensibility, media technology, technology-mediated tourism experience, participatory action research
National Category
Human Geography
Research subject
Geography
Identifiers
urn:nbn:se:kau:diva-97367 (URN)10.1080/13032917.2023.2277369 (DOI)001101878700001 ()2-s2.0-85176783786 (Scopus ID)
Projects
Placebased digital experiences (PDU)
Funder
European Regional Development Fund (ERDF), 20201439].Region VärmlandKarlstad University
Available from: 2023-11-13 Created: 2023-11-13 Last updated: 2023-12-21Bibliographically approved
Ryan Bengtsson, L. (2023). Locality as constructive resistance to the urban norm: Struggles of the rural popular culture scene. In: : . Paper presented at Locating Media Industries: Cities, Spaces, Places Media, London, 19-21 June 2023.
Open this publication in new window or tab >>Locality as constructive resistance to the urban norm: Struggles of the rural popular culture scene
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study investigates how the popular culture scene in rural areas and small towns can be interpreted as constructive resistance (Jul Sørensen, 2016) to the urban norm. The city has long been associated with modernity and positive connotations, such as opportunity, social mobility, future, and wealth (Dibazar et al. 2013). This is in contrast to the countryside, which is thought to lack the amenities associated with the urban city. The contemporary debate in Sweden reveals a split between urban and rural communities. The city is associated with positive values like economic growth and cultural development, whereas the countryside is associated with social problems, a declining population, and a lack of opportunities (Stenbacka and Heldt Cassel, 2020). Drawing on interviews with local artists, musicians, and event organizers living in the Swedish countryside (Värmland), I found that they express their choice of living and engagement in local communities in opposition to the urban norm. Both in their choice to not establish themselves in a major city and in how their artistic work contributes to and is dependent on the production of locality (Massey, 1993; Appadurai, 2003). Applying the theoretical framework of constructive resistance identifies how rural artists’ everyday practices become a way to stage a desired community independent of the dominant structures already in place. I thereby bring attention to how the production of locality disrupts the urban norm through the struggles of the rural popular culture scene.

Keywords
Locality, Constructive resistance, Rural norms, Popular culture
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-97350 (URN)
Conference
Locating Media Industries: Cities, Spaces, Places Media, London, 19-21 June 2023
Available from: 2023-11-09 Created: 2023-11-09 Last updated: 2024-01-09Bibliographically approved
Ryan Bengtsson, L. & Van Couvering, E. (2023). Stretching immersion in virtual reality: How glitches reveal aspects of presence, interactivity and plausibility. Convergence. The International Journal of Research into New Media Technologies, 29(2), 432-448
Open this publication in new window or tab >>Stretching immersion in virtual reality: How glitches reveal aspects of presence, interactivity and plausibility
2023 (English)In: Convergence. The International Journal of Research into New Media Technologies, ISSN 1354-8565, E-ISSN 1748-7382, Vol. 29, no 2, p. 432-448Article in journal (Refereed) Published
Abstract [en]

Virtual reality (VR) immerses users in others’ lives, creating empathy and understanding long after the VR scenario has finished. As VR technology has matured, VR scenarios have begun to be used in complex real-world areas such as education, health and organisational change. These scenarios can be of variable technical quality, with limited interactive capacity, unrealistic environments and clunky or absent avatars. In this study, three scenarios related to gender inequality training were constructed with glitches in the core immersive qualities of presence, interactivity and plausibility in order to understand their effect on the immersive experience. Using a multi-step in-depth series of qualitative interviews to examine the whole immersive process, the results show that immersion is not compromised but changed by glitches. Limited interactivity led to uncomfortable interactions that allowed participants to process difficult emotions; implausible situations surfaced buried norms and prejudices; and avatar variation gave rise to a sense presence that also included distance, which gave the user opportunities for critical reflection. These results point towards immersion as a robust and richly textured concept, while interactivity, plausibility and presence can best be understood as dimensions rather than goals. Totally seamless and immersive experiences may not only be utopian but also unnecessary. The glitches in low-end productions can produce powerful communication without expensive technology.

Place, publisher, year, edition, pages
Sage Publications, 2023
Keywords
Virtual reality, immersion, presence, gender, interactivity, glitches, work life, plausibility
National Category
Human Computer Interaction
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-92704 (URN)10.1177/13548565221129530 (DOI)000890150000001 ()2-s2.0-85142742457 (Scopus ID)
Funder
Vinnova, 2016-04425
Available from: 2022-12-09 Created: 2022-12-09 Last updated: 2023-04-13Bibliographically approved
Ryan Bengtsson, L., Braunerhielm, L., Gibson, L., Hoppstadius, F. & Kingsepp, E. (2022). Digital media innovations through participatory action research: Interventions for digital place-based experiences. Nordicom Review, 43(2), 134-151
Open this publication in new window or tab >>Digital media innovations through participatory action research: Interventions for digital place-based experiences
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2022 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 43, no 2, p. 134-151Article in journal (Refereed) Published
Abstract [en]

This article presents an action-research study investigating a spatially sensitive innovation process of place-based experiences in a rural area of Sweden. Lately, there have been a growing number of initiatives focused on developing location-aware mobile media – geomedia technologies – to offer place-based digital experiences within tourism. Drawing on contemporary critical studies on geomedia technologies, we stress the importance of reflecting upon the implications of place-based technologies to minimise both the negative impacts on a place and the neglect of local perspectives. We conducted action-research interventions to unpack the complexity of developing place-based mediated experiences. The study makes an illustrative case of how interventions lead to more nuanced development processes of geomedia technologies while simultaneously fostering creativity. We argue that as action research allows researchers to intervene in media innovations, it identifies models for more nuanced place-based development processes, including local spatial and sociocultural perspectives.

Place, publisher, year, edition, pages
Sciendo, 2022
Keywords
action research media innovation geomedia technologies destination development digital experiences
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-91181 (URN)10.2478/nor-2022-0009 (DOI)000818610300001 ()2-s2.0-85133597303 (Scopus ID)
Funder
European Regional Development Fund (ERDF), 20201439
Available from: 2022-07-04 Created: 2022-07-04 Last updated: 2022-11-10Bibliographically approved
Grip, L., Braunerhielm, L., Ryan Bengtsson, L., Hoppstadius, F. & Persson, E. (2021). Crisis communication with tourists of the grid.: Incorporating the Swedish tourism sector in crisis management and communication – methods and strategies for preparedness and collaboration in rural areas. In: : . Paper presented at 4th International Geomedia Conference "Off the Grid", 5-8 May 2021, Universität, Siegen, Germany. Universität Siegen
Open this publication in new window or tab >>Crisis communication with tourists of the grid.: Incorporating the Swedish tourism sector in crisis management and communication – methods and strategies for preparedness and collaboration in rural areas
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2021 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Our changing climate foretells a future with continued large forest fires and extreme weather events, such as devastating storms, heavy rainfall, flooding, heat and drought. This project focuses on preparedness for this kind of events taking place while large, spread-out, and often uncertain, numbers of visitors are roaming the Swedish countryside – not seldom voluntarily or involuntarily of the grid. The conditions for crisis communication is changing with social media, apps and digitalization of information. Obstacles and possibilities for digitalization in the tourism sector in relation to the specific conditions of nature-based tourism needs more attention.

Tourists are a vulnerable group in crisis situations, since they are not acquainted with neither the place nor how to find information about the crisis and how to keep themselves safe. In parallel, the Swedish tourism sector is constantly growing, with new trends as ”vacation at home” and increasing numbers of international tourists visiting Swedish nature, and nature-based tourism is believed to see a significant increase in post-pandemic travel, as more visitors seek uncrowded destinations. A crisis can be devastating in nature tourist areas. Despite this, the tourism sector is often viewed as peripheral and is in some cases not even included in crisis preparedness planning.  

The aim of this study is to generate new knowledge and methods for incorporating the Swedish countryside tourism sector in crisis management and communication. Crisis management and risk preparedness and awareness, and collaborations and relations between the tourism sector and other crisis management actors (municipalities and public authorities) are in focus, as well as the nature tourists themselves.

Place, publisher, year, edition, pages
Universität Siegen, 2021
Keywords
Nature tourism, crisis management, crisis communication, digitalization, climate change, extreme weather
National Category
Human Geography Media and Communications Climate Research
Research subject
Human Geography
Identifiers
urn:nbn:se:kau:diva-84020 (URN)
Conference
4th International Geomedia Conference "Off the Grid", 5-8 May 2021, Universität, Siegen, Germany
Available from: 2021-05-19 Created: 2021-05-19 Last updated: 2021-05-27Bibliographically approved
Ryan Bengtsson, L. & Edlom, J. (2021). Mapping Transmedia Marketing in the Music Industry: A Methodology. Media and Communication, 9(3), 164-174
Open this publication in new window or tab >>Mapping Transmedia Marketing in the Music Industry: A Methodology
2021 (English)In: Media and Communication, E-ISSN 2183-2439, Vol. 9, no 3, p. 164-174Article in journal (Refereed) Published
Abstract [en]

Over the last decade, the music industry has adapted its promotional strategy to take advantage of the fluid, contemporary, platform-based transmedia landscape. For researchers of contemporary culture, the multiplicity of promotional activities creates substantial methodological challenges. In this article, we present and discuss such methodological approaches using two studies of contemporary promotional music campaigns as illustrative cases. Inspired by digital and innovative methods and guided by the Association of Internet Researchers’ (AoIR’s) ethical guidelines, we developed two data collection strategies—reversed engineering and live capturing—and applied two analytical approaches—visual mapping and time-based layering. The first case study traced already staged music marketing campaigns across multiple online media platforms, and the second followed an online promotional campaign in real time for six months. Based on these case studies, we first argue for the importance of grounded manual capturing and coding in data collection, especially when working around data access limitations imposed by platforms. Second, we propose reversed engineering and live capturing as methods of capturing fragmented data, in contemporary promotional campaigns. Third, we suggest the visual mapping and time-based layering of data, enabling researchers to oscillate between qualitative and quantitative data. Finally, we argue that researchers must pool their experiences and resources regarding how to transcend platform limitations and question a lack of transparency while respecting ethical norms and guidelines. With these arguments, we assert the researcher’s necessary role in understanding and explaining the complex and hybrid contemporary promotional landscape and provide tools and strategies for further research.

Place, publisher, year, edition, pages
COGITATIO PRESS, 2021
Keywords
digital methods, engagement, ethics, innovative methods, music industry, promotional culture, transmedia marketing
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-85603 (URN)10.17645/mac.v9i3.4064 (DOI)000683307000008 ()2-s2.0-85111963476 (Scopus ID)
Funder
Interreg Sweden-NorwayRegion VärmlandKarlstad University
Available from: 2021-08-07 Created: 2021-08-07 Last updated: 2022-12-08Bibliographically approved
Braunerhielm, L., Gibson, L., Ryan Bengtsson, L. & Andersson K, P. (2021). Smart Villages in Sweden. In: : . Paper presented at Landsbygder och regioner i förändring 2021.
Open this publication in new window or tab >>Smart Villages in Sweden
2021 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

There is a need for digital innovation initiatives in rural areas, where rural development has been marginalised in favor of urban development. By combining tourism research on digital innovation in rural areas with service design, and value-creating processes, this paper contributes with processes for rural digital innovation and solutions encompassed for Swedish businesses in rural settings. The proposed project Smart villages in Sweden aims to increase knowledge and understanding, together with businesses, of how smart solutions can address some of the challenges in rural Sweden and how these can contribute to thriving businesses. The general research question is: How can ‘Smart Villages’ be used as a concept to overcome challenges and support sustainable communities for businesses in Sweden? Smart in this context means developing and innovating services and digital solutions that have grown out of the local needs and conditions.  

Based on a proven methodology, a three-step model, this paper argues for the use of a participatory approach, a place-based approach, focusing on bottom-up perspective and a collaborative, creative way of working in rural digital development and innovation. Adding a geomedia perspective this paper contributes with a methodological approach to create sustainable villages and adding that technology can only support sustainable development if the technology itself is sustainably developed. The presented digital innovation process for rural businesses therefore shifts focus from technology as focus for development, to technology to support for development.

National Category
Media and Communications
Research subject
Geography
Identifiers
urn:nbn:se:kau:diva-97305 (URN)
Conference
Landsbygder och regioner i förändring 2021
Available from: 2023-11-06 Created: 2023-11-06 Last updated: 2024-01-03Bibliographically approved
Ryan Bengtsson, L. & Edlom, J. (2020). In Search for a methodological approach:: Challenges of capturing transmedia marketing in the music industry. In: : . Paper presented at ECREA Organisational and Strategic Communication section: Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures. February 21. London, Great Britain..
Open this publication in new window or tab >>In Search for a methodological approach:: Challenges of capturing transmedia marketing in the music industry
2020 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In this paper, we present and discuss methodological aspects of studying engagement in promotional online campaigns within the music industry. We draw on learnings from exploring innovative methods and digital methods in two studies on transmedia marketing campaigns. Based on our method, we discuss researchers' premises when conducting digital data collection, the complexity of analyzing and comparing qualitative and quantitative data sets of different formats, and how to present and handle data in an ethical way. We contribute with innovative methods for studying how engagement is commercially produced, and move between the offline and online in the contemporary platform-based media landscape.

National Category
Media and Communications
Identifiers
urn:nbn:se:kau:diva-77706 (URN)
Conference
ECREA Organisational and Strategic Communication section: Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures. February 21. London, Great Britain.
Funder
Interreg Sweden-Norway
Available from: 2020-05-01 Created: 2020-05-01 Last updated: 2022-11-16Bibliographically approved
Ryan Bengtsson, L. & Van Couvering, E. (2020). New ways to tackle immersion: Awkwardness, implausibility and distance in VR design and theory. In: : . Paper presented at 70th Annual ICA Conference, Open communication, 20-26 May 2020, Virtual Conference.
Open this publication in new window or tab >>New ways to tackle immersion: Awkwardness, implausibility and distance in VR design and theory
2020 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In this exploratory study, we call into question existing norms in VR research which value seamless experiences of immersion and presence. We find that discomfort, disorientation, and inconsistencies contribute in unexpected ways to users’ experiences, as well as to the overall aim of a production that are to deal with gender inequality. For this study, we interviewed professionals with extended experience in dealing with work-related gender issues in organizations who were tasked with reviewing three VR scenarios crafted to challenge gender roles. These professionals experienced limitations that were designed into the scenarios, which brought to light deep-rooted elements of gender norms that were difficult to reveal in other media. Current theory on VR lacks concepts that address the glitches and inconsistencies that were such a valuable element of this study. We there argue for the concepts of awkwardness, implausibility, and distance to expand our understanding of immersion. Such understandings, in turn, can help us theorize the implications of VR as a technique and expand the spectrum within which we can understand and design virtual experiences and narrative techniques.

National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-97352 (URN)
Conference
70th Annual ICA Conference, Open communication, 20-26 May 2020, Virtual Conference
Available from: 2023-11-09 Created: 2023-11-09 Last updated: 2024-01-09Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-8933-9515

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