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Publications (10 of 31) Show all publications
Sklyar, A., Kowalkowski, C., Tronvoll, B. & Sörhammar, D. (2019). Organizing for digital servitization: A service ecosystem perspective. Journal of Business Research
Open this publication in new window or tab >>Organizing for digital servitization: A service ecosystem perspective
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Article in journal (Refereed) Epub ahead of print
Abstract [en]

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits. 

Place, publisher, year, edition, pages
Elsevier Inc., 2019
Keywords
Centralization, Digitalization, Digitization, Integration, Service ecosystem, Servitization
National Category
Business Administration Social Sciences Interdisciplinary
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-71506 (URN)10.1016/j.jbusres.2019.02.012 (DOI)2-s2.0-85061441831 (Scopus ID)
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2019-03-18Bibliographically approved
Findsrud, R. G., Tronvoll, B. & Edvardsson, B. (2018). Motivation: The missing driver for theorizing about resource integration. Marketing Theory, 18(4), 493-519
Open this publication in new window or tab >>Motivation: The missing driver for theorizing about resource integration
2018 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 18, no 4, p. 493-519Article in journal (Refereed) Published
Abstract [en]

Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence of effort. When they engage in behavioral and cognitive activities, actors interact with resources, which informs the actors and influences their competences and motivation. Accordingly, motivation is central for a clear understanding of the psychological mechanisms of resource integration processes, as motivation expands the explanatory power of sociological factors by including intensity and persistence.

Place, publisher, year, edition, pages
Sage Publications, 2018
Keywords
Competencies, effort, institutions, motivation, resource integration, value co-creation
National Category
Business Administration Information Systems, Social aspects Social Sciences Interdisciplinary
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-67083 (URN)10.1177/1470593118764590 (DOI)000453097100004 ()2-s2.0-85044519907 (Scopus ID)
Available from: 2018-04-19 Created: 2018-04-19 Last updated: 2019-03-14Bibliographically approved
Vink, J., Edvardsson, B., Wetter-Edman, K. & Tronvoll, B. (2018). Reshaping mental models – enabling innovation through service design. Journal of Service Management, 30(1), 75-104
Open this publication in new window or tab >>Reshaping mental models – enabling innovation through service design
2018 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 30, no 1, p. 75-104Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this paper is to analyze how service design practices reshape mental models to enable innovation. Mental models are actors’ assumptions and beliefs that guide their behavior and interpretation of their environment. Design/methodology/approach: This paper offers a conceptual framework for innovation in service ecosystems through service design that connects the macro view of innovation as changing institutional arrangements with the micro view of innovation as reshaping actors’ mental models. Furthermore, through an 18-month ethnographic study of service design practices in the context of healthcare, how service design practices reshape mental models to enable innovation is investigated. Findings: This research highlights that service design reshapes mental models through the practices of sensing surprise, perceiving multiples and embodying alternatives. This paper delineates the enabling conditions for these practices to occur, such as coaching, diverse participation and supportive physical materials. Research limitations/implications: This study brings forward the underappreciated role of actors’ mental models in innovation. It highlights that innovation in service ecosystems is not simply about actors making changes to their external context but also actors shifting their own assumptions and beliefs. Practical implications: This paper offers insights for service managers and service designers interested in supporting innovation on how to catalyze shifts in actors’ mental models by creating the conditions for specific service design practices. Originality/value: This paper is the first to shed light on the central role of actors’ mental models in innovation and identify the service design practices that reshape mental models.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
Innovation, Institutional arrangements, Institutional work, Mental models, Service design, Service ecosystems
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-71248 (URN)10.1108/JOSM-08-2017-0186 (DOI)000458664200004 ()2-s2.0-85058100079 (Scopus ID)
Available from: 2019-02-21 Created: 2019-02-21 Last updated: 2019-03-01Bibliographically approved
Koskela-Huotari, K., Edvardsson, B. & Tronvoll, B. (2018). Resource integration and the emergence of novel resources. In: Vargo, S. L. and Lusch, R. F. (Ed.), The SAGE Handbook of Service-Dominant Logic: (pp. 372-387). London: Sage Publications
Open this publication in new window or tab >>Resource integration and the emergence of novel resources
2018 (English)In: The SAGE Handbook of Service-Dominant Logic / [ed] Vargo, S. L. and Lusch, R. F., London: Sage Publications, 2018, p. 372-387Chapter in book (Refereed)
Place, publisher, year, edition, pages
London: Sage Publications, 2018
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-70011 (URN)9781526402837 (ISBN)
Available from: 2018-11-01 Created: 2018-11-01 Last updated: 2019-02-04Bibliographically approved
Polese, F., Pels, J., Tronvoll, B., Bruni, R. & Carrubbo, L. (2017). A4A relationships. Journal of service theory and practice, 27(5), 1040-1056
Open this publication in new window or tab >>A4A relationships
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2017 (English)In: Journal of service theory and practice, ISSN 2055-6225, E-ISSN 2055-6233, Vol. 27, no 5, p. 1040-1056Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and the nature of the A4A relationship and the results that such interactions bring to the emergent system based on this shared purpose (finality). Design/methodology/approach - The topic is approached by theoretical analysis and conceptual development of three integrative frameworks: the sociological perspective, service-dominant logic and a particular perspective of system thinking: the viable system approach (vSa). Findings - The A4A relationships involve value co-creation based on actors integrating their resources and acting with intentionality to obtain value by providing benefits to other parties and by belonging to the emergent viable system; actor acts for other actors directly involved in the relationship generating positive effects for the whole system in which it is contextualized. Research limitations/implications - Future empirical research might better support findings. Social implications - Many social implications deriving from an augmented role of actors engaged within social relationships in co-creation exchanges. From the title of the paper A4A over on the manuscript describes numerous social inferences of actors in co-creation. Originality/value - A4A is a relationship formed by actors that interact for the benefit of the whole system in which are involved. They find own benefit from the benefit created for the system in which they live and act. In A4A relationships the value of the single actor comes from the participation to the viability of the whole system.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-65857 (URN)10.1108/JSTP-05-2017-0085 (DOI)000409817300007 ()
Available from: 2018-01-25 Created: 2018-01-25 Last updated: 2018-07-04Bibliographically approved
Findsrud, R. G., Tronvoll, B. & Edvardsson, B. (2016). CONCEPTUALIZING RESOURCE INTEGRATION IN VALUE CO-CREATION USING THEORIES OF MOTIVATION. In: RussoSpena, T & Mele, C (Ed.), WHAT'S AHEAD IN SERVICE RESEARCH?: NEW PERSPECTIVES FOR BUSINESS AND SOCIETY. Paper presented at 26th Annual Conference of the European-Association-for-Research-on-Services (RESER), SEP 08-10, 2016, Naples, ITALY (pp. 165-182). UNIV NAPLES FEDERICO II, DEPT ECON MGMT & INST
Open this publication in new window or tab >>CONCEPTUALIZING RESOURCE INTEGRATION IN VALUE CO-CREATION USING THEORIES OF MOTIVATION
2016 (English)In: WHAT'S AHEAD IN SERVICE RESEARCH?: NEW PERSPECTIVES FOR BUSINESS AND SOCIETY / [ed] RussoSpena, T & Mele, C, UNIV NAPLES FEDERICO II, DEPT ECON MGMT & INST , 2016, p. 165-182Conference paper, Published paper (Refereed)
Abstract [en]

Although resource integration plays a vital role in value co-creation not much attention has been on defining, conceptualizing and theorizing this phenomenon within Service dominant logic. The focus has so far been on actors' knowledge and skills, but not on how motivation drives actors in their resource integration. By bringing theories of motivation to resource integration process, this paper extends the conceptualization of resource integration within service dominant logic to encompass drivers of actors' activities including factors affecting the prioritizing and intensity of effort, and sustainability of the service ecosystem. This paper offers eight premises that conceptualize resource integration in value co-creation processes.

Place, publisher, year, edition, pages
UNIV NAPLES FEDERICO II, DEPT ECON MGMT & INST, 2016
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-63992 (URN)000392696700011 ()979-12-200-1384-0 (ISBN)
Conference
26th Annual Conference of the European-Association-for-Research-on-Services (RESER), SEP 08-10, 2016, Naples, ITALY
Available from: 2017-09-26 Created: 2017-09-26 Last updated: 2018-05-21Bibliographically approved
Högström, C., Gustafsson, A. & Tronvoll, B. (2015). Strategic brand management: Archetypes for managing brands through paradoxes. Journal of Business Research, 68(2), 391-404
Open this publication in new window or tab >>Strategic brand management: Archetypes for managing brands through paradoxes
2015 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 2, p. 391-404Article in journal (Refereed) Published
Abstract [en]

Although brands are acknowledged as significant assets in a firm's value creation and differentiation process, branding literature often describes opposing perspectives and contradictory demands. This article develops a framework of three strategic brand management archetypes that provide new insights into the complexity and often paradoxical ambiguity of branding. By combining an empirical qualitative study with extant brand management and relational exchange theory, the authors suggests that firms create, reinforce, switch, or allow certain brand management archetypes to coexist to optimize specific effects and manage paradoxes. From a managerial perspective, the article suggests that understanding strategic brand management and related paradoxes is fundamental for organizations to achieve desired effects with their value creation. (C) 2014 Elsevier Inc All rights reserved.

Place, publisher, year, edition, pages
Elsevier, 2015
Keywords
Brand management, Value creation, Paradoxes, Efficiency, Legitimacy, Flexibility
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-41641 (URN)10.1016/j.jbusres.2014.06.009 (DOI)000347765500024 ()
Available from: 2016-04-11 Created: 2016-04-11 Last updated: 2017-11-30Bibliographically approved
Åkesson, M., Edvardsson, B. & Tronvoll, B. (2014). Customer experience from a self-service system perspective. Journal of Service Management, 25(5), 677-698
Open this publication in new window or tab >>Customer experience from a self-service system perspective
2014 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 25, no 5, p. 677-698Article in journal (Refereed) Published
Keywords
Value co-creation, Customer experience, Self-service technologies, Service dominant logic, Service experience, Service system
National Category
Social Sciences Business Administration
Identifiers
urn:nbn:se:kau:diva-34550 (URN)10.1108/JOSM-01-2013-0016 (DOI)000345149000007 ()
Available from: 2014-11-05 Created: 2014-11-05 Last updated: 2017-12-05Bibliographically approved
Edvardsson, B., Kleinaltenkamp, M., Tronvoll, B., McHugh, P. & Windahl, C. (2014). Institutional logics matter when coordinating resource integration. Marketing Theory, 14(3), 291-309
Open this publication in new window or tab >>Institutional logics matter when coordinating resource integration
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2014 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 14, no 3, p. 291-309Article in journal (Refereed) Published
Abstract [en]

Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.                  

Place, publisher, year, edition, pages
Sage Publications, 2014
National Category
Social Sciences
Identifiers
urn:nbn:se:kau:diva-33333 (URN)10.1177/1470593114534343 (DOI)000342584100005 ()
Available from: 2014-08-06 Created: 2014-08-06 Last updated: 2017-12-05Bibliographically approved
Edvardsson, B., Tronvoll, B. & Witell, L. (2014). Key concepts in Service Innovation Research - ACTORS, RESOURCES AND INSTITUTIONS. In: : . Paper presented at American Marketing Association ServSig conference, Services Marketing in the New Economic and Social Landscape, Thessaloniki, June 13-15.
Open this publication in new window or tab >>Key concepts in Service Innovation Research - ACTORS, RESOURCES AND INSTITUTIONS
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-33136 (URN)
Conference
American Marketing Association ServSig conference, Services Marketing in the New Economic and Social Landscape, Thessaloniki, June 13-15
Available from: 2014-07-03 Created: 2014-07-03 Last updated: 2017-12-06Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-5605-9285

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