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2022 (English)In: Personnel review, ISSN 0048-3486, E-ISSN 1758-6933, Vol. 51, no 2, p. 584-602Article in journal (Refereed) Published
Abstract [en]
Purpose: This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.
Design/methodology/approach: Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.
Findings: The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.
Originality/value: By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Sharing economy, The transformation of work, Stakeholders, Social media analytics, Social equity
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-86570 (URN)10.1108/PR-08-2019-0450 (DOI)000618849900001 ()
Funder
The Jan Wallander and Tom Hedelius Foundation
2021-11-022021-11-022022-04-26Bibliographically approved