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Publications (10 of 23) Show all publications
Clarke, R., Grant, R. & Kyriazis, E. (2010). Non-price online consumer purchase point value. Paper presented at Proceedings of the Academy of Marketing Conference (pp. 78-96). Paper presented at Proceedings of the Academy of Marketing Conference (pp. 78-96). Coventry, England: Academy of Marketing
Open this publication in new window or tab >>Non-price online consumer purchase point value
2010 (English)Conference paper, Published paper (Refereed)
Abstract

Online consumer point of purchase behaviour is typically dealt with as a number of functional website pages that do not necessarily address the consumer's needs. Academic literature similarly takes purchase point behaviour as one of the stages of a buying process and fails to address the complexity of dynamic customer needs in this stage of a process. Such glossing of purchase point activity leads to poor understanding of value for consumers engaged in purchase of a preferred option. This paper points to online consumer purchase point needs by reviewing literature relating to utility factors and perceived risk for complex purchases online. The review shows the complexity of the process and outlines research required to better understand this crucial step in a purchase process. Further, the paper raises the possibility of a system offering real time responsiveness to dynamic needs in what is likely to be a multi-modal process

Place, publisher, year, edition, pages
Coventry, England: Academy of Marketing, 2010
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10121 (URN)
Conference
Proceedings of the Academy of Marketing Conference (pp. 78-96)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Grant, R. & Kyriazis, E. (2010). Research needs for assessing online value creation in complex consumer purchase process behavior. Journal of Retailing and Consumer Services, 17(1), 53-60
Open this publication in new window or tab >>Research needs for assessing online value creation in complex consumer purchase process behavior
2010 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 17, no 1, p. 53-60Article in journal (Refereed)
Abstract

Consumers face considerable frustration when purchasing structurally and/or semantically complex

high-involvement products online. Reliance on computer-mediated communications for their

information needs may result in functional and emotional frustration from information overload

and lack of personal trust. This paper proposes a responsive real-time information system as a proxy for

a perceptive sales representative who assesses customer needs based on information exchanges and

then offers appropriate responses. By tracking and analyzing a consumers online activity, vendors can

offer information relevant to the consumers real-time needs, facilitating their purchase process. In

essence, this is a real-time value co-creation process based on the consumer offering cues to vendors

through their key strokes and mouse click activity. This allows for differentiated information offerings

for inexperienced and more experienced consumers, creating value by dynamic information serving.

Where appropriate value is created, consumers will experience less frustration and continue online,

rather than possibly moving offline or to alternative vendors. In examining the bases of consumer

information needs in complex purchases, this paper identifies the data required to enable a responsive

dialog between vendors and consum

National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10122 (URN)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Spedding, T. & Dawson, P. (2009). Applied systems research in social innovation: a position statement. Paper presented at Social Innovation Network Conference. Paper presented at Social Innovation Network Conference. Wollongong, Australia: University of Wollongong
Open this publication in new window or tab >>Applied systems research in social innovation: a position statement
2009 (English)Conference paper, Published paper (Refereed)
Abstract

In their forthcoming article Dawson and Daniel (2009) provide a useful working definition of social innovation, referring to it as the process of collective idea generation, selection and implementation by people who participate collaboratively to meet social challenges. These ideas are owned by people who work together in pursuing social goals that may- but need not- service other organisational, technical, commercial or scientific

goals. Defined in this way the term has, potentially, very wide boundaries- from new forms of organization and new concepts of family, to new ways of using information and communication technologies, and from new ideas of community to new products or services. This paper is a first approximation to identify relevant theory and develop a suitable framework that would allow applied systems researchers- those whose focus is usually operational and systems-orientated- to come to an understand about how their practices and technical innovations can lead to social innovation in broader organisational and societal senses. Combining ideas from the socio-technical movement, systems thinking, and semiotic theory, this first approximation to a social innovation framework recognises that an organisationally relevant view of social innovation needs to be local first, incremental rather than grand slam, must necessarily utilise evolutionary design principles, requires the promotion of participation in order to achieve stakeholder buy-in, as well as requiring a continuous improvement and innovation-oriented culture to be fostered within the organisation. Elements of this framework utilise action research methodology, abductive thinking, contextual features and communicative dimensions, both discursive and linguistic

Place, publisher, year, edition, pages
Wollongong, Australia: University of Wollongong, 2009
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10126 (URN)
Conference
Social Innovation Network Conference
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Fulop, L., Linstead, S. & Lilley, S. (2009). Decision making in organizations. In: S. Linstead, L. Fulop & S. Lilley (Ed.), Management and Organization: A Critical Text: (pp. 667-708). Basingstoke: Palgrave MacMillan
Open this publication in new window or tab >>Decision making in organizations
2009 (English)In: Management and Organization: A Critical Text / [ed] S. Linstead, L. Fulop & S. Lilley, Basingstoke: Palgrave MacMillan , 2009, p. 667-708Chapter in book (Refereed)
Place, publisher, year, edition, pages
Basingstoke: Palgrave MacMillan, 2009
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10123 (URN)978-0-230-52221-3 (ISBN)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Noble, G. & Kyriazis, E. (2009). Living with leukaemia: participatory documentation using video methodologies. Paper presented at Proceedings of Social Innovation Network (SINet) Conference (pp. 12). Paper presented at Proceedings of Social Innovation Network (SINet) Conference (pp. 12). Wollongong, Australia: University of Wollongong
Open this publication in new window or tab >>Living with leukaemia: participatory documentation using video methodologies
2009 (English)Conference paper, Published paper (Refereed)
Abstract

This paper provides initial results of an exploratory study conducted in partnership with the Leukaemia

Foundation of Australia into the daily activities and lives of Leukemia patients/survivors. These

patients/survivors have volunteered to develop in conjunction with the researchers, video documentation that shows others the effect, impact and consequences of their various forms of the disease. The study draws on Scandinavian approaches to video methodology, typically employed in Services Marketing and Management areas for the detailed description of service encounters, service spaces and services systems, and broader traditions of participatory, community-based documentation and multi-modal digital story telling. The study

enables Leukemia patients/survivors to speak about issues that are of concern to them, as well as co-creating

personal and social narratives about their disease, for the purposes of communicating within their communities

and also outside of them. The study also provides information on the kinds temporary and persistent coalitions

entered into by patients/survivors with a large number of stakeholders, both direct and indirect, in order to meet

a variety of needs. Relevant coalitions include but are not limited to health careers, complementary careers, and

health and business professionals as well as direct support groups like careers, family and friends that can

provide high levels of support. These stakeholders provide psychosocial care, spiritual care, socio-cultural care,

stress, grief and bereavement care, as well as physical symptom management and in particular pain

management. Emphasis will be placed on theoretical, methodological aspects of the study including the use of

technology in media acquisition and qualitative analysis. The paper will also describe the ethics process in the

design of the project. These methodologies have the potential to create a deeper understanding of the

challenges facing those with these diseases

Place, publisher, year, edition, pages
Wollongong, Australia: University of Wollongong, 2009
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10125 (URN)
Conference
Proceedings of Social Innovation Network (SINet) Conference (pp. 12)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Kyriazis, E., Noble, G. & Algie, J. (2009). Meeting the information needs of carers of children with disabilities: a case for the use of virtual communities. Paper presented at Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Melbourne, Australia. Paper presented at Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Melbourne, Australia. Australian & New Zealand Marketing Academy
Open this publication in new window or tab >>Meeting the information needs of carers of children with disabilities: a case for the use of virtual communities
2009 (English)Conference paper, Published paper (Refereed)
Abstract

From the initial diagnosis parents of children with a disability need timely and accurate

information to effectively manage their childs condition. Focussing on the findings of a

collaborative research project examining the needs of parents of children with a disability (0-

12 years) the study identifies several information related factors adding to parental stress

levels. These include a lack of awareness of support services, application processes, and

disability specific information. To overcome the limitations of existing information delivery

approaches we propose creating a wiki-based virtual community to serve as a user friendly

one-stop shop for carers . Such a community would give them greater access to the lived

experience and empathy of other parents who have successfully managed their childs

condition

Place, publisher, year, edition, pages
Australian & New Zealand Marketing Academy, 2009
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-10124 (URN)
Conference
Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Melbourne, Australia
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved
Clarke, R., Clarke, R. J. & Kyriazis, E. (2008). A Research Proposal for Modelling Structural and Semantic Complexityin Online Consumer Behaviour. Paper presented at 15th International Conference on Recent Advances in Retailing & Services Science, 14-17 July, 2008, Zagreb, Croatia, pp. 1-30,. Paper presented at 15th International Conference on Recent Advances in Retailing & Services Science, 14-17 July, 2008, Zagreb, Croatia, pp. 1-30,. Eindhoven, The Netherlands: European Institute of Retailing and Service Studies (EIRASS), Eindhoven University of Technology
Open this publication in new window or tab >>A Research Proposal for Modelling Structural and Semantic Complexityin Online Consumer Behaviour
2008 (English)In: / [ed] Timmermans, H., Eindhoven, The Netherlands: European Institute of Retailing and Service Studies (EIRASS), Eindhoven University of Technology , 2008Conference paper, Published paper (Refereed)
Abstract [en]

Consumers often face considerable frustration when purchasing high involvement products characterised as structurally and/or semantically complex. This is exacerbated in online buying situations where the limitations of computer mediated communication come into play. To help overcome this problem this paper proposes expanding existing research streams and adding aspects of communication theory such as social semiotics to gain insights into consumer needs online. These insights go beyond the major limitation of current online consumer behaviour modelling which has focussed on predicting the probability of online purchase for standardised search type products like books and CDs by examining complex purchases. This paper reviews the needs of consumers in a complex purchase process and proposes a research program, based on a fusion of current research practices and communication theory, to the enable development of a responsive system-based dialogue between vendors and consumers

Place, publisher, year, edition, pages
Eindhoven, The Netherlands: European Institute of Retailing and Service Studies (EIRASS), Eindhoven University of Technology, 2008
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-16624 (URN)
Conference
15th International Conference on Recent Advances in Retailing & Services Science, 14-17 July, 2008, Zagreb, Croatia, pp. 1-30,
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2018-01-11
Clarke, R., Motion, J. M. & Kyriazis, E. (2008). Communication and Coalition: Rethinking Neocapitalist Definitions of Knowledge Management. Paper presented at Proceedings of the 9th European Conference on Knowledge Management, 4-5 September 2008, ECKM 2008, Southampton Solent University, Southampton, UK, pp. 977-983. Paper presented at Proceedings of the 9th European Conference on Knowledge Management, 4-5 September 2008, ECKM 2008, Southampton Solent University, Southampton, UK, pp. 977-983. Reading, United Kingdom: Academic Publishing
Open this publication in new window or tab >>Communication and Coalition: Rethinking Neocapitalist Definitions of Knowledge Management
2008 (English)In: / [ed] Haroriman, D. & Watkins, D., Reading, United Kingdom: Academic Publishing , 2008Conference paper, Published paper (Refereed)
Abstract [en]

Developments in the theory of Knowledge Management have occurred in lock step with our understanding of the importance of capital and in particular the intangible elements of social capital of which "knowledge" and its production and reception are normally associated. Further elaboration of the concept of social capital has led to the development of neocapital, which has gained currency within the field of Human Resources for example. However, an examination of the factors that constitute the received definition of "neocapital" suggests that the theory building used to construct it has been in reaction to developments in other disciplines, rather than any fundamental unified theory that underpins these factors.



Building on Scandinavian and European research into information systems using perspectives gained from the Organisational Semiotics (OS), Language Action Perspective (LAP), and Action Language Organisations and Information Systems (ALOIS) communities, we demonstrate how the adoption of communication-centric theory can provide a more unified approach to understanding the factors that comprise neocapital especially as it pertains to knowledge management definitions in organisational settings.



Rethinking neocapital from a communication-theory perspective enables us to examine the structural, functional and semantic characteristics of community and coalition. We utilise a socio-semantic, contextual and functional model of language that has been gainfully employed within the information systems discipline to research organisations and apply it to theorise community and coalitions and their associated knowledge resources and processes. We focus our discussion on defining and exemplifying one set of communication resources known as the reference system. The reference system comprises the language resources social agents use to introduce and subsequent refer to different kinds of participants in communication (people, places and things) relevant to given situational and cultural contents. By selecting relevant completed acts of communication and analysing them for reference resources we can identify and describe the people, places and things that distinguish social groups and coalitions from one or another. By demonstrating how knowledge about communication enables us to identify communities and coalitions over time, we also demonstrate how communication constitutes knowledge within communities and coalitions

Place, publisher, year, edition, pages
Reading, United Kingdom: Academic Publishing, 2008
Keywords
Communication, Reference System, Coalition, Neocapital, Knowledge Management
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-17735 (URN)
Conference
Proceedings of the 9th European Conference on Knowledge Management, 4-5 September 2008, ECKM 2008, Southampton Solent University, Southampton, UK, pp. 977-983
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2018-01-11
Grant, R. G., Clarke, R. & Kyriazis, E. (2008). Received Literatures in Online Consumer Information Search: Limitations and Next Steps. Paper presented at Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World, AM2008, 7-8 July, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland, Paper 403, pp. 1-8. Paper presented at Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World, AM2008, 7-8 July, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland, Paper 403, pp. 1-8.
Open this publication in new window or tab >>Received Literatures in Online Consumer Information Search: Limitations and Next Steps
2008 (English)In: / [ed] Donaldson, B. G. & Turnbull, A., 2008Conference paper, Published paper (Refereed)
Abstract [en]

This paper reviews literature dealing with clickstream analysis and other approaches to online information search modelling as well as online consumer information utility. Limitations in each of these modelling techniques are identified as well as aspects that are indispensable for understanding consumer behaviour online. Key challenges that may arise include the reaction of a consumer to information on a website page and changes in their situation resulting from stimuli beyond the site. An alternative approach for online consumer information serving is proposed using patterns of real time activity data combined with personal factors and online information utility to better understand consumer needs

National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-22893 (URN)
Conference
Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World, AM2008, 7-8 July, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland, Paper 403, pp. 1-8
Note

Distrubution: Professor Bill Donaldson, Aberdeen Business School, The Robert Gordon University, , Garthdee Road, , Aberdeen AB10 7QE, , Scotland, U.K., (available on a USB stick - price £20)

Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2018-01-11
Clements, M. D. & Clarke, R. (2008). Supply Chains and Inter-firm Relationships: Communication, Coherence and Social Innovation. Paper presented at Proceedings of the 2nd International Conference on Applied Human factors and Ergonomics 2008, AHFEI 2008, 14-17 July, Caesars Palace, Las Vegas, USA. Paper presented at Proceedings of the 2nd International Conference on Applied Human factors and Ergonomics 2008, AHFEI 2008, 14-17 July, Caesars Palace, Las Vegas, USA.
Open this publication in new window or tab >>Supply Chains and Inter-firm Relationships: Communication, Coherence and Social Innovation
2008 (English)Conference paper, Published paper (Refereed)
National Category
Information Systems
Research subject
Information Systems
Identifiers
urn:nbn:se:kau:diva-23948 (URN)
Conference
Proceedings of the 2nd International Conference on Applied Human factors and Ergonomics 2008, AHFEI 2008, 14-17 July, Caesars Palace, Las Vegas, USA
Note

Distrubution: Johnson, N. F., Clarke, R. J. & Herrington, J. A. (2008). . In I. Olney, G. Lefoe, J. Mantei & J. A. Herrington (Eds.), Proceedings of the Second Emerging Technologies Conference (pp. 105-111). Wollongong: University of Wollongong

Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2018-01-11
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