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Rundh, Bo
Publications (10 of 34) Show all publications
Rundh, B. & Gottfridsson, P. (2015). Delivering sport events: the arena concept in sports from a network perspective. Journal of Business and Industrial Marketing, 30(7), 785-794
Open this publication in new window or tab >>Delivering sport events: the arena concept in sports from a network perspective
2015 (English)In: Journal of Business and Industrial Marketing, ISSN 0885-8624, Vol. 30, no 7, p. 785-794Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Keywords
Interaction, Sports markeketing, Value Creation
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-37654 (URN)10.1108/JBIM-06-2013-0131 (DOI)000360575900001 ()
Available from: 2015-08-24 Created: 2015-08-24 Last updated: 2015-08-25Bibliographically approved
Rundh, B. (2015). International Market Development: the small and medium sized firm's opportunity or dilemma. Management Decision, 53(6), 1329-1354
Open this publication in new window or tab >>International Market Development: the small and medium sized firm's opportunity or dilemma
2015 (English)In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 53, no 6, p. 1329-1354Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Keywords
Case Studies, Business Strategy, Internationalization, Small and Medium Sized Firms
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-37640 (URN)10.1108/MD-10-2014-0621 (DOI)000359058000011 ()
Available from: 2015-08-20 Created: 2015-08-20 Last updated: 2017-12-04Bibliographically approved
Rundh, B. (2013). International Market Development: Finding New Products for Mature Markets. In: : . Paper presented at 12th Vaasa Conference on International Business, 21-23 augusti, Vaasa Finland.
Open this publication in new window or tab >>International Market Development: Finding New Products for Mature Markets
2013 (English)Conference paper, Published paper (Refereed)
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-34299 (URN)
Conference
12th Vaasa Conference on International Business, 21-23 augusti, Vaasa Finland
Available from: 2014-10-13 Created: 2014-10-13 Last updated: 2014-10-14Bibliographically approved
Rundh, B. (2013). Linking Packaging to Marketing: How Packaging is Influencing the Marketing Strategy. British Food Journal, 115(11), 1547-1563
Open this publication in new window or tab >>Linking Packaging to Marketing: How Packaging is Influencing the Marketing Strategy
2013 (English)In: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 115, no 11, p. 1547-1563Article in journal (Refereed) Published
Keywords
Marketing Strategy, Supply chain, Packaging
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-29987 (URN)10.1108/BFJ-12-2011-0297 (DOI)000326552400002 ()
Available from: 2013-11-11 Created: 2013-11-11 Last updated: 2017-12-06Bibliographically approved
Camén, C., Gottfridsson, P. & Rundh, B. (2012). Contracts as a Cornerstone in the Relationship Building. International Journal of Quality and Service Sciences, 4(3), 208-223
Open this publication in new window or tab >>Contracts as a Cornerstone in the Relationship Building
2012 (English)In: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 4, no 3, p. 208-223Article in journal (Refereed) Published
Keywords
Contracts, Intergroup relations, Relationships, Relationship building
National Category
Economics and Business
Identifiers
urn:nbn:se:kau:diva-15132 (URN)10.1108/17566691211269549 (DOI)
Available from: 2012-10-09 Created: 2012-10-09 Last updated: 2017-12-07Bibliographically approved
Gottfridsson, P., Camén, C. & Rundh, B. (2012). Relationships in Constructed Service Development Networks: A study ofservice development within Public Organizations. Paper presented at the 28th IMP-conferance in Rome, 11th-15th September, 2012..
Open this publication in new window or tab >>Relationships in Constructed Service Development Networks: A study ofservice development within Public Organizations
2012 (English)Conference paper, Published paper (Refereed)
National Category
Economics and Business
Identifiers
urn:nbn:se:kau:diva-15135 (URN)
Conference
the 28th IMP-conferance in Rome, 11th-15th September, 2012.
Available from: 2012-10-09 Created: 2012-10-09 Last updated: 2012-10-11Bibliographically approved
Rundh, B. & Gottfridsson, P. (2011). Delivering Sport Events - The Arena Concept in sports from a Network Perspective. In: : . Paper presented at 27the IMP Conference in Glasgow, University of Strathclyde, Business School,September 1-3, 2011..
Open this publication in new window or tab >>Delivering Sport Events - The Arena Concept in sports from a Network Perspective
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This paper contributes to the sport marketing field by analyzing the market situation in anetwork perspective. It also gives an idea of the relative positions of the organizationsmaking up the network. When a sport club is delivering a sport event there is a complex setof actors that must interact and intervene with each other. Which those actors are and whatthey bring to the network depends on if you consider the network from a non-commercialsport point of view, or from a business and commercial point of view. In a traditionalperspective the side of the network that is based on the non-commercial or sport side consistsof actors that are volunteers and engaged in the team for the fascination of sport. This paperprovides a unique insight into how a sports club have been able to use different resources tocreate a successful incubation from primarily being a non-profit organization. The arenaconcept has been an important part in building relationships with different business actors inrelation to the surrounding actors and the community. The ARA-model provides theanalytical tools for analyzing the actors, resources and activities for developing the marketingstrategy for a sport club.

Keywords
Interaction, Sports Marketing, Value Creation
National Category
Social Sciences
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-29395 (URN)
Conference
27the IMP Conference in Glasgow, University of Strathclyde, Business School,September 1-3, 2011.
Available from: 2013-10-14 Created: 2013-10-14 Last updated: 2013-10-29Bibliographically approved
Rundh, B. (2011). Development of customer value in a supply chain: managerial thinking about strategic marketing. Journal of Business & Industrial Marketing, 26(4), 260-272
Open this publication in new window or tab >>Development of customer value in a supply chain: managerial thinking about strategic marketing
2011 (English)In: Journal of Business & Industrial Marketing, ISSN 0885-8624, Vol. 26, no 4, p. 260-272Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to describe and analyse how the main driving forces are affecting companies in a supply chain. The focus is on what managers expect will influence customer value from a strategic point of view. Design/methodology/approach - The paper is based on a qualitative study where managers at a division level have been interviewed. Findings - The main driving forces have been identified. These driving forces have been found to affect the business and marketing strategy in the market among different actors, in the technology and due to external changes in the market, e.g, by changes in demography resulting in dissimilar market behaviour. Co-operation among actors has been found to improve customer value. Practical implications - The managerial implications therefore indicate that managers need to assess the main driving forces and find a competitive and marketing strategy that can match competition and influence driving forces in the actual market area. Original/value - The paper has a longitudinal approach. An important value of the paper is that actors at different stages in the supply chain have been interviewed during a longer period of time.

Place, publisher, year, edition, pages
Karlstad Univ, Dept Business Adm, Karlstad, Sweden.: , 2011
Keywords
Competitive strategy, Supply chain management, Packaging
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-40647 (URN)10.1108/08858621111127009 (DOI)000290647200004 ()
Available from: 2016-02-22 Created: 2016-02-22 Last updated: 2016-02-24Bibliographically approved
Rundh, B. (2011). Development of customer value in a supply chain:: managerial thinking about strategic marketing. The journal of business & industrial marketing, 26(4), 260-272
Open this publication in new window or tab >>Development of customer value in a supply chain:: managerial thinking about strategic marketing
2011 (English)In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 26, no 4, p. 260-272Article in journal (Refereed)
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-10703 (URN)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-07Bibliographically approved
Rundh, B. (2011). Linking Flexibility and Entrepreneurship to the Performances of SMEs in Export Markets. Journal of Manufacturing Technology Management, 22(3), 330-347
Open this publication in new window or tab >>Linking Flexibility and Entrepreneurship to the Performances of SMEs in Export Markets
2011 (English)In: Journal of Manufacturing Technology Management, ISSN 1741-038X, Vol. 22, no 3, p. 330-347Article in journal (Refereed) Published
Abstract [en]

Purpose– The main purpose of this paper is to explore how small and medium‐sized firms (SMEs) are meeting market needs in their export marketing strategy (EMS). Design/methodology/approach– A combination of research methods were adopted including expert interviews and a survey among 212 SME exporting firms in the manufacturing industry.Findings– The study offers insight into how exporting firms need to consider different market aspects in their EMS. It confirms the importance of product quality and the significance of flexibility in relation to local export markets. The study highlights a need for service to the market, in addition to a need for fulfilling service requirements when the firm is established in the local market.Research limitations/implications– The research is limited to SMEs in the manufacturing industry.Originality/value– The paper contributes to the interface between marketing and entrepreneurship in an international context. The managerial implications emphasize the importance of flexibility in the international market entry.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2011
Keywords
Entrepreneurialism, Exports, International marketing, Small to medium‐sized enterprises
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-10441 (URN)10.1108/17410381111112701 (DOI)
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2015-06-24Bibliographically approved
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