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Publications (10 of 147) Show all publications
Kristensson, P., Blom, J. & Wästlund, E. (2022). Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World (1sted.). In: Bo Edvardsson, Bård Tronvoll (Ed.), The Palgrave Handbook of Service Managemen: (pp. 303-314). Palgrave Macmillan
Open this publication in new window or tab >>Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World
2022 (English)In: The Palgrave Handbook of Service Managemen / [ed] Bo Edvardsson, Bård Tronvoll, Palgrave Macmillan, 2022, 1st, p. 303-314Chapter in book (Other academic)
Abstract [en]

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place. 

Place, publisher, year, edition, pages
Palgrave Macmillan, 2022 Edition: 1st
Keywords
Behavior change, Co-creation, Service innovation, Transformation
National Category
Human Computer Interaction
Research subject
Psychology
Identifiers
urn:nbn:se:kau:diva-94916 (URN)10.1007/978-3-030-91828-6_16 (DOI)2-s2.0-85159426196 (Scopus ID)978-3-030-91827-9 (ISBN)978-3-030-91828-6 (ISBN)
Available from: 2023-05-29 Created: 2023-05-29 Last updated: 2023-05-29Bibliographically approved
Bäccman, C., Kristensson, P., Bergkvist, L. & Wästlund, E. (2022). Motivational intermissions: Optimizing fitness technology for the co-creation of motivation. In: Proceedings of the QUIS17 – The 17th International Research Symposium on Service Excellence in Management: . Paper presented at The 17th International Research Symposium on Service Excellence in Management (Quis17), Valencia, 12-14 January 2022 (pp. 28-36). Universitat Politècnica de València
Open this publication in new window or tab >>Motivational intermissions: Optimizing fitness technology for the co-creation of motivation
2022 (English)In: Proceedings of the QUIS17 – The 17th International Research Symposium on Service Excellence in Management, Universitat Politècnica de València , 2022, p. 28-36Conference paper, Published paper (Refereed)
Abstract [en]

This study focuses on how fitness technology services can be designed in order to support the co-creation of motivation to sustain a healthy behavior. The study used an exploratory qualitative design in which we interviewed eight seasoned runners about their running routines and their use of fitness trackers. The result shows that the fitness routines require careful planning and deliberation, and that the maintenance of a healthy lifestyle relies more on what happens between the activities than during said activity. Thus, fitness trackers should focus on feedback that allows users to co-create motivation during intermissions between health promoting behaviors. 

Place, publisher, year, edition, pages
Universitat Politècnica de València, 2022
Keywords
behavior change, fitness trackers, motivation, user experience, digital services
National Category
Psychology
Research subject
Psychology
Identifiers
urn:nbn:se:kau:diva-89460 (URN)978-84-1396-019-7 (ISBN)
Conference
The 17th International Research Symposium on Service Excellence in Management (Quis17), Valencia, 12-14 January 2022
Available from: 2022-04-11 Created: 2022-04-11 Last updated: 2023-06-22Bibliographically approved
Wästlund, E., Bäccman, C., Bergkvist, L. & Kristensson, P. (2022). Personalized digital services to promote healthy behavior changes. In: : . Paper presented at The 17th International Research Symposium on Service Excellence in Management (Quis17).
Open this publication in new window or tab >>Personalized digital services to promote healthy behavior changes
2022 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Purpose and motivation: Research has repeatedly shown that physical activity contributes to physical and mental wellbeing. Nevertheless, the gap between intentions and behavior results in sedentary lifestyles, unhealthy habits, and lower wellbeing persists. This Transformative Service Research (TSR) project focuses on creating novel services that enhance the wellbeing of individuals, regardless of resources.

Myriad digital services have been designed to support behavioral changes with the goal of stimulating health, such as starting to exercise, losing weight, or sleeping better. These technological innovations help users integrate resources and manage their value-creation process toward health.

One important strategy for supporting behavior change is to provide feedback that helps users regulate their own behavior. Behavior change requires that digital solutions be designed for motivation and not just loaded with technical features. However, few digital solutions are equipped with functions, such as coaching, that can be adapted to fit the individuals’ value-creation process towards a better health and wellbeing. Therefore, the aims of this study were to explore whether an individually tailored digital service solution could support individual behavior changes, and to examine how the coaches experienced their situation. 

 

Methodology: We tested how people in need of behavior changes experienced individually tailored digital support. This was done by implementing a protocol for motivational communication via short text messaging (SMS). The participants in this study were clients and wellness consultants at a non-profit organization that helps individuals who need lifestyle changes regarding, for example, unhealthy dietary habits or sedentary lifestyles. The majority of the clients have been prescribed physical activity by a physician. Data consisted of both interviews with the wellness consultants and the clients, and their SMS conversations. The interviews and SMS conversations were analyzed with the aim of identifying themes in the data. The study was approved by an ethical advisor at Karlstad University.

 

Findings: The preliminary results show that both the wellness consultants and the clients found that the digital solution supported the clients’ motivation for behavior change, and hence goal achievements. The results further indicate that the SMS coaching enhanced the clients’ motivation and maintained an easy rapport between the face-to-face meetings. The added value provided by the SMS coaching to the existing service provision for both wellness consultant and client has led the non-profit organization to permanently offer this service to its clients.  

 

Originality/value: This study contributes to the growing body of TSR by showing how the application of digital solutions and service research perspectives can support individuals’ behavior change processes and wellness promotion.

Keywords
digital services, wellbeing, behavior change, transformative service research, tailored motivational communication
National Category
Psychology Information Systems
Research subject
Psychology; Information Systems
Identifiers
urn:nbn:se:kau:diva-89459 (URN)
Conference
The 17th International Research Symposium on Service Excellence in Management (Quis17)
Available from: 2022-04-11 Created: 2022-04-11 Last updated: 2022-11-07Bibliographically approved
Pilawa, J., Witell, L., Valtakoski, A. & Kristensson, P. (2022). Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic. Journal of Retailing and Consumer Services, 67, Article ID 102962.
Open this publication in new window or tab >>Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic
2022 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 67, article id 102962Article in journal (Refereed) Published
Abstract [en]

COVID-19 primarily spreads through close contact between humans and has affected retailing industries extremely hard. To manage the situation retailers have turned to service innovation to change their operations to make consumers feel safe while shopping. This research focuses on the role of service innovativeness in retailing firms during the COVID-19 pandemic through an empirical study of almost 6000 consumers of 28 retailing firms. The results suggested that retailers with high service innovativeness performed COVID-19 imposed innovations better to improve their relative attractiveness. For retailers with physical stores, changes to the servicescape and the offering were found to be the key antecedents of service innovativeness. The findings on COVID-19 imposed service innovations demonstrate the importance of service innovativeness in successfully changing retailing services to adjust to the restrictions from governments and safety needs of customers.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
COVID-19, Retail, Service innovation, Service innovativeness, antecedent conditions, consumption behavior, innovation, pandemic, service sector, shopping activity
National Category
Business Administration
Research subject
Business Administration; Business Administration
Identifiers
urn:nbn:se:kau:diva-89463 (URN)10.1016/j.jretconser.2022.102962 (DOI)000779130100017 ()2-s2.0-85124603349 (Scopus ID)
Available from: 2022-04-12 Created: 2022-04-12 Last updated: 2022-06-22Bibliographically approved
Otterbring, T., Wu, F. & Kristensson, P. (2021). Too close for comfort?: The impact of salesperson-customer proximity on consumers' purchase behavior. Psychology & Marketing, 38(9), 1576-1590
Open this publication in new window or tab >>Too close for comfort?: The impact of salesperson-customer proximity on consumers' purchase behavior
2021 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 38, no 9, p. 1576-1590Article in journal (Refereed) Published
Abstract [en]

Across a series of lab and field studies, with a total sample of over 1200 participants, we investigate how the physical proximity between salespeople and customers can impact store loyalty, purchase intentions, and actual spending. An initial survey among a representative sample of retail salespeople reveals that they associate close physical proximity between employees and customers with positive consumer outcomes, an intuition that dovetails with prior research documenting the positive influence of such proximity on purchase intentions, particularly in nonexpressive consumption contexts. Contrary to this work, we demonstrate, across four studies in which proximity was both measured and manipulated, that store loyalty, purchase intentions, and actual spending behavior are negatively impacted when consumers encounter a salesperson who is standing close by (vs. farther away), particularly in expressive consumption contexts. Psychological discomfort mediates this effect, such that consumers experience greater discomfort when a salesperson is standing close by, which in turn decreases spending. Importantly, this phenomenon is moderated by identity relevance, such that the negative influence of salesperson-customer proximity specifically emerges when consumers think about products in terms of their ability to express their identities. These findings carry important implications for retailers operating in expressive consumption contexts.

Place, publisher, year, edition, pages
John Wiley & Sons, 2021
Keywords
discomfort, ecological validity, field experiment, identity relevance, personal space, proxemics, proximity
National Category
Economics and Business
Research subject
Psychology
Identifiers
urn:nbn:se:kau:diva-84452 (URN)10.1002/mar.21519 (DOI)000655924800001 ()2-s2.0-85106972962 (Scopus ID)
Available from: 2021-06-14 Created: 2021-06-14 Last updated: 2022-12-19Bibliographically approved
Kristensson, P. (2021). Transforming people’s lives and world for the better: The new purpose of marketing. In: Samuel Petros Sebhatu, Bo Enquist & Bo Edvardsson (Ed.), Business Transformation for a Sustainable Future: (pp. 110-119). Routledge
Open this publication in new window or tab >>Transforming people’s lives and world for the better: The new purpose of marketing
2021 (English)In: Business Transformation for a Sustainable Future / [ed] Samuel Petros Sebhatu, Bo Enquist & Bo Edvardsson, Routledge, 2021, p. 110-119Chapter in book (Other academic)
Place, publisher, year, edition, pages
Routledge, 2021
Series
The Principles for Responsible Management Education Series
National Category
Economics and Business
Research subject
Psychology
Identifiers
urn:nbn:se:kau:diva-88036 (URN)2-s2.0-85116234194 (Scopus ID)9781032037431 (ISBN)
Available from: 2022-01-24 Created: 2022-01-24 Last updated: 2022-01-24Bibliographically approved
Trischler, J., Johnson, M. & Kristensson, P. (2020). A service ecosystem perspective on the diffusion of sustainability-oriented user innovations. Journal of Business Research, 116, 552-560
Open this publication in new window or tab >>A service ecosystem perspective on the diffusion of sustainability-oriented user innovations
2020 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 116, p. 552-560Article in journal (Refereed) Published
Abstract [en]

This article conceptualizes the diffusion of user innovations from a service ecosystem perspective. With the focus on sustainable innovations, the service ecosystem is evaluated, along with other systemic innovation concepts, as a possible theoretical basis for explaining the first adoption and diffusion of user innovations. It is proposed that an ecosystem perspective contributes three assumptions that help to better understand the (non)diffusion of sustainability-oriented user innovations: (1) innovation diffusion is a multi-level and -actor phenomenon; (2) an actor-to-actor orientation integrates user innovators into the ecosystem; (3) the service perspective defines innovation diffusion as an evolving co-created process. The assumptions are translated into policy implications and future research requirements for moving towards an innovation infrastructure that considers the role and contribution of users in sustainable innovation.

Place, publisher, year, edition, pages
Elsevier, 2020
Keywords
Diffusion, Innovation ecosystem, Service ecosystem, Sustainability, User innovation
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-77556 (URN)10.1016/j.jbusres.2020.01.011 (DOI)000541934200051 ()2-s2.0-85078150558 (Scopus ID)
Funder
Vinnova, 2016-04227
Available from: 2020-04-24 Created: 2020-04-24 Last updated: 2020-08-05Bibliographically approved
Bäccman, C., Bergkvist, L. & Kristensson, P. (2020). Elderly and care personnel's user experiences of a robotic shower. Journal of Enabling Technologies (JET), 14(1), 1-13
Open this publication in new window or tab >>Elderly and care personnel's user experiences of a robotic shower
2020 (English)In: Journal of Enabling Technologies (JET), ISSN 2398-6263, E-ISSN 2398-6271, Vol. 14, no 1, p. 1-13Article in journal (Refereed) Published
Abstract [en]

Purpose The purpose of this study is to explore the expectations and experiences regarding a robotic shower, from a dual user perspective. Design/methodology/approach This was an explorative qualitative study in which elderly and personnel were interviewed before the robotic shower was installed and again after four or five months of usage. Findings The elderly participants found the robotic shower empowering. The personnel's experiences encompassed their own work conditions, as well as the user value for the elderly. A shared experience for both user groups was a more independent shower situation for the elderly. Originality/value This study presents a dual user experience of a DAT in an intimate care situation and shows the importance of including both elderly and personnel to fully understand the value of DATs.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2020
Keywords
Empowerment, Elderly, User experience, Care personnel, Digital assistive technology, Learned helplessness
National Category
Nursing Human Computer Interaction Applied Psychology
Research subject
Nursing Science; Psychology
Identifiers
urn:nbn:se:kau:diva-77100 (URN)10.1108/JET-07-2019-0033 (DOI)000512175900001 ()
Available from: 2020-02-27 Created: 2020-02-27 Last updated: 2021-01-14Bibliographically approved
Kristensson, P., Pedersen, P. E. & Thorbjørnsen, H. (2020). New perspectives on consumer adoption and diffusion of innovations. Journal of Business Research, 116, 522-525
Open this publication in new window or tab >>New perspectives on consumer adoption and diffusion of innovations
2020 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 116, p. 522-525Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Elsevier, 2020
National Category
Economics and Business Psychology
Research subject
Psychology
Identifiers
urn:nbn:se:kau:diva-78313 (URN)10.1016/j.jbusres.2020.04.048 (DOI)000541934200047 ()2-s2.0-85085012309 (Scopus ID)
Available from: 2020-06-15 Created: 2020-06-15 Last updated: 2020-08-05Bibliographically approved
Kristensson, P. (2019). Future service technologies and value creation. Journal of Services Marketing, 33(4), 502-506
Open this publication in new window or tab >>Future service technologies and value creation
2019 (English)In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 33, no 4, p. 502-506Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to propose a framework for understanding, predicting and analyzing how future service technologies can lead to value co-creation at different stages of a value chain. Design/methodology/approach For organizations, future service technologies are growing in importance and will become a crucial means to survival. It is clear that future service technologies will increase the opportunity to reduce costs and create efficiency, but it is not equally clear how future service technologies enable value creation for customers and users. On this premise, the study proposes a conceptual framework. Findings The framework illustrates how future service technologies can lead to value creation for customers. The paper also portrays opportunities and potential pitfalls with future service technologies for organizations. Originality/value Several researchers are focusing on innovative technologies. Many business companies are talking about how to implement them and increase their profit. However, less attention is devoted to the ways in which future service technologies will lead to benefits and the experience of service for customers and users using them. This paper represents an original attempt to illustrate that.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2019
Keywords
Customer value, Innovation, Service co-creation, Service dominant logic (SDL)
National Category
Business Administration Human Aspects of ICT
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-75115 (URN)10.1108/JSM-01-2019-0031 (DOI)000486503000011 ()
Available from: 2019-10-10 Created: 2019-10-10 Last updated: 2019-10-24Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-7006-9906

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